Comments on: AFR has toughest newspaper audit round http://mumbrella.com.au/afr-has-toughest-newspaper-audit-round-8574 Everything under Australia’s media and marketing umbrella Sat, 11 Feb 2012 18:37:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jen http://mumbrella.com.au/afr-has-toughest-newspaper-audit-round-8574#comment-12944 Jen Fri, 14 Aug 2009 07:13:24 +0000 http://mumbrella.com.au/?p=8574#comment-12944 Me too Andrew - I would love news that was well crafted, insightful and interesting rather than the pap we get served each day. Leave the "Brad leaves Angelina" type stories for the trashy mags and give me something better to think about. Lobsterman - you are on to a winner there. Anyone know who the recent Lotto winners were? Me too Andrew – I would love news that was well crafted, insightful and interesting rather than the pap we get served each day.

Leave the “Brad leaves Angelina” type stories for the trashy mags and give me something better to think about.

Lobsterman – you are on to a winner there. Anyone know who the recent Lotto winners were?

]]> By: carrob http://mumbrella.com.au/afr-has-toughest-newspaper-audit-round-8574#comment-12912 carrob Fri, 14 Aug 2009 04:47:48 +0000 http://mumbrella.com.au/?p=8574#comment-12912 Long thought about this and it's a good idea lobsterman. What would be even better is a national daily financial/business type paper that was tabloid and given away free like MX. It would kill the AFR. Problem is printing. The only people in Australia with the printing capacity is basically Fairfax and News....... Long thought about this and it’s a good idea lobsterman. What would be even better is a national daily financial/business type paper that was tabloid and given away free like MX. It would kill the AFR.

Problem is printing. The only people in Australia with the printing capacity is basically Fairfax and News…….

]]> By: lobsterman http://mumbrella.com.au/afr-has-toughest-newspaper-audit-round-8574#comment-12900 lobsterman Fri, 14 Aug 2009 03:20:22 +0000 http://mumbrella.com.au/?p=8574#comment-12900 If someone with money, brains and balls wanted to have a little flutter, they might consider bringing out a free broadsheet distributed strategically to A &B readers and directly targeting the Age and its advertising base. It would be tied to a genuinely innovative Web effort, with lots of video and audio on demand. Thinly staffed, but with smart people, its chief appeal would be the content, which would surrender the covering of breaking news to the wire services, radio and TV in order to concentrate on good, incisive, contentious writing, reporting and punditry. Done properly,. the Age would have no choice but to sue for peace. Sadly, there is not enough change down the back of my sofa to kick this thing off, but for anyone with spare coin, it could well be a winner. If someone with money, brains and balls wanted to have a little flutter, they might consider bringing out a free broadsheet distributed strategically to A &B readers and directly targeting the Age and its advertising base. It would be tied to a genuinely innovative Web effort, with lots of video and audio on demand. Thinly staffed, but with smart people, its chief appeal would be the content, which would surrender the covering of breaking news to the wire services, radio and TV in order to concentrate on good, incisive, contentious writing, reporting and punditry.

Done properly,. the Age would have no choice but to sue for peace.

Sadly, there is not enough change down the back of my sofa to kick this thing off, but for anyone with spare coin, it could well be a winner.

]]> By: Andrew Juma http://mumbrella.com.au/afr-has-toughest-newspaper-audit-round-8574#comment-12879 Andrew Juma Fri, 14 Aug 2009 02:03:39 +0000 http://mumbrella.com.au/?p=8574#comment-12879 I think it is delusional to think that newspapers will die. I think they will revolutionize their respective business models - quality, in-depth content, proper online websites - rather than just sit and die. I for one would be happy to subscribe to newspapers that offered me something meaningful. I think it is delusional to think that newspapers will die. I think they will revolutionize their respective business models – quality, in-depth content, proper online websites – rather than just sit and die. I for one would be happy to subscribe to newspapers that offered me something meaningful.

]]> By: Duncan Riley http://mumbrella.com.au/afr-has-toughest-newspaper-audit-round-8574#comment-12844 Duncan Riley Thu, 13 Aug 2009 22:48:13 +0000 http://mumbrella.com.au/?p=8574#comment-12844 They might not be as large as the UK (note that the US papers haven't seen huge circulation drops on average), but it's far from growing or steady as certain news paper chiefs in Australia would like us to believe They might not be as large as the UK (note that the US papers haven’t seen huge circulation drops on average), but it’s far from growing or steady as certain news paper chiefs in Australia would like us to believe

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