Agent99 wins Australian Geographic pitch

Public Relations company Agent99 has won a pitch to launch a new app and collectable cards game for Australian Geographic Retail.

The announcement:

Independent agency Agent99 Public Relations is proud to announce that it has won a recent pitch for Australian Geographic Retail (www.australiangeographic.com.au) to launch a revolutionary new app and collectable cards game this month.

Australian Geographic Retail stores have been inspiring the discovery of Australia’s unique and wonderful land since 1991. The store locations and online shopping facility offer a wide selection of educational and entertaining science and nature-based games and toys.

The Nukotoys™ Animal Planet and Monsterology games presented by Australian Geographic Retail, won the top gong at New York’s Toy Fair earlier this year.  The product marries the charm of old world games with new age technology, offering an unprecedented gaming and learning experience for children that is both fun and educational.

The magical collectable trading cards created in Silicon Valley contain exotic animals or mythological monsters that magically appear on an iPad, iPhone or iPod Touch device, springing into action when tapped to the screen.

Agent99 PR won a competitive pitch to launch a campaign targeting the online blogger community as well as a wide array of traditional media.

Claire Robertson, Marketing and eCommerce Manager for Australian Geographic Retail says, “Agent99 PR had the winning pitch because of their well researched presentation and grasp of our vision, we loved their creative ideas and their thorough understanding of the product and our business.  We look forward to building a long term relationship with the agency to help promote a range of upcoming products and campaigns.”

Sharon Zeev Poole, Director of Agent99 PR says, “We are really excited to promote one of the hottest gaming products to hit shelves this year, and expand our capabilities in tech and retail sectors.”

Source: Agent99 press release

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