AIMIA Awards 2010 finalists unveiled
The Australian Interactive Media Industry Association has unveiled the finalists for its 16th Annual Awards, with Soap Creative dominating the tally board.
The AIMIA Awards, also known The Amys, showcases work by Australia’s interactive media and digital content sectors, and this year includes the new categories of Best Sport, Best Online Video and a People’s Choice Award.
Among the finalists, Fairfax Digital and News Digital Media were notably absent from the Best Classifieds, News or Media category, though News.com.au has featured in the Effectiveness Award shortlist for its InstaBudget entry.
Last year, Fairfax’s smh.com.au and NDM’s news.com.au were finalists in Best Classifieds, News or Media – though it was subsequently taken out by Wotnews.com.au.
Elsewhere, digital agency Soap Creative has had a strong showing with a tally of 10 finalist submissions. The agency, together with Universal McCann have been nominated for their Unilever Lynx work in the Best Advertising or Marketing, Best Cross Platform, Best Entertainment, Best Sport and Best Integration with an Offline Campaign categories.
Soap Creative, Profero and OMD are also finalists for Best Advertising or Marketing for their work for Johnson’s Baby. Soap Creative is also a finalist for the Effectiveness Award in conjunction with client LG, and separately for the Marvel Ultimate Alliance 2 campaign.
Meanwhile, BMF has made it as a finalist six times, on four occasions nominated in conjunction with Holler for their Tooheys Extra Dry 5 Seeds campaign.
Digital agency Visual Jazz also had seven finalist entries for a number of clients including Holden, Jetstar and the Defence Force.
Paul McCarthy, AIMIA Awards judging chair, said: “Among the highlights are a handful of amazing works in the Best Classifieds, News, Media or Reference category including the remarkable Black Saturday Bushfire coverage by ABC Innovation and an inventive new way to consume news media with Teamstream.”
“Another very interesting trend is the continued emergence of new digital service businesses reaching global customers such as the design and art community RedBubble, music charts site We Are Hunted and webcasting platform Viocast.”
A total of 122 entries were selected as finalists across 25 categories. The new People’s Choice Award will be voted for by AIMIA members from the total pool of category finalists.
Winners of the Awards will be announced at an event in Melbourne on March 5.
The full list of AIMIA Awards finalists:
Best Advertising or Marketing:
Naked Communications & Frank PR – Ask Richard
Profero; Soap Creative & OMD – JOHNSON’S Baby: 50 years of No More Tears
Publicis Digital & Virgin Mobile – Virgin Mobile Members’ Lounge
26000 Vodka – Resn
Resn & Krafthaus Films – JAG Black
Soap Creative, Universal McCann & Unilever: Lynx – Lynx Primate
Soap Creative, Universal McCann & Unilever: Lynx – Party Across The Internet
Best Children’s:
BMF Advertising & Commonwealth Bank – Pi | Create Your Own Cool
Milk Digital & Learning Links – Counting For Life
Sputnik Agency – Origin | EnergyForce
Vishus Productions; Katalyst Interactive & ABC Children’s Multiplatform – The Figaro Pho website
Roar Film & The Department of Broadband, Communications and the Digital Economy – Budd:e E-security Education Package
Best Classifieds, News, Media or Reference:
ABC Innovation – Black Saturday
CommSec – CommSec Video Updates
Moon Communications Group – BresicWhitney Estate Agents Website
SBS Online; SBS News and Current Affairs & Different – SBS Dateline
Wotnews – TeamStream
Best Cross-Platform:
Holler & BMF – Tooheys Extra Dry | 6 Beers of Separation
Mobile Online Business & Sculpute by the Sea – Sculpture by the Sea: PC, Mobile & AR Experience
Publicis Digital & Virgin Mobile – Virgin Mobile Members’ Lounge
Soap Creative, Universal McCann & Unilever | Lynx – Lynx Primate
Tourism Queensland & Sapient NitroTourism Queensland | Best Job in the World
Best Cultural or Lifestyle:
ABC Innovation – Gallipoli: The First Day
Monkii – Melbourne Fringe Festival 2009 Website
National Museum of Australia & Roar Film – European voyages interactive
RedBubble – RedBubble
Salted Herring & Splore – Splore
Best Enterprise:
August & Origin Energy – Origin Energy ‘Brand Central’
Flash Group & Global Corporate Challenge – Global Corporate Challenge 2009
Moon Communications Group – BresicWhitney Estate Agents Website
Viocorp International – Viocast
Viocorp International – Viostream
Best Entertainment:
FOXTEL Active; Emuse & Fox8 – Australia’s Next Top Model ‘Game On’
FOXTEL; Lowe Sydney & Publicis Media – I am unIQue
Holler Sydney & BMF – Tooheys Extra Dry 5 Seeds
Resn – Shapeshifter
Soap Creative; Universal McCann & Unilever | Lynx – Party Across The Internet
The Wiggles & The Farm – Wiggle Time
Wotnews – We Are Hunted
Best Export Achievement:
Adrenalin Media & FortisWMS – Adrenalin Media – FortisWMS
AURA Interactive – AURA Interactive
DDX.COM.AU – GLU Platform
Traction – Massmedia Studios
Soap Creative – Soap Creative
Best Financial Service:
BMF Advertising & Commonwealth Bank: Pi – Create Your Own Cool
InvestSMART Financial Services; Fairfax Digital: InvestSMART Free Portfolio Manager
Macquarie Bank – Macquarie Edge: The new way of online trading
Sputnik Agency – Frank Health Insurance
The White Agency & Commonwealth Bank – Commbank Website
Best Integration with an Offline Campaign:
Droga5 & Future Buro – Right Music Wrongs
Holler Sydney & BMF – Tooheys Extra Dry 5 Seeds
Naked Communications & Frank PR – Ask Richard
Soap Creative; Universal McCann & Unilever:Lynx – Rexona Australia’s Greatest Athlete
Visual Jazz – Jenny Craig: Magda’s Journey
Best Learning & Education:
ABC Commercial & Pascal Press – ABC Reading Eggs
ABC Innovation – Gallipoli: The First Day
Change 2 & 2and2 – Change 2
Liquid Interactive; Liquid Animation & Social Skills Training Institute, a division of Triple P International Pty Ltd – Secret Agent Society Game
TigerSpike & The University of Western Sydney – The Vaughan Supremacy
Best Mobile Advertising or Marketing:
AURA Interactive & Mediaedge: cia – Transformers : Revenge of the Fallen
Telstra Corporation – Mum 2.0 Digital Makeover QR code and .mobi site
Visual Jazz; & Defence Force Recruiting – Defencejobs Games: Supreme Air Combat iPhone
Free Facebook – Vodafone Hutchison Australia
Webling Interactive – Tic Tac Shake & Share
Best Mobile Product or Service:
ABC – ABC Mobile iPhone App
ABC – ABC Mobile Site (m.abc.net.au)
AURA Interactive – AURA BlueZone network
Coastalwatch, mogeneration & Hurley – Hurley Coastalwatch iPhone App
CommSec – CommSec iPhone
Sensis & DWS Consultingm – Yellow Pages® iPhone Application
VHA – 3 mobile & Front Foot Media Solutions – 3 mobile content portal – iPhone & Android
Best Non-profit or Government:
BCM Partnership – Share My Story
Circul8; MeTTro; The Inspire Agency & Greenpeace International – Greenpeace Action-Pact
Naked Communications & Frank PR – Ask Richard
Profero & MS Society – MS Sydney to the Gong Fundraising Online
The Live Local Foundation & Digital Eskimo – Live Local Website
The white agency – DrinkWise
Visual Jazz & Defence Force Recruiting – Ocean Recon
Best Retail:
Adrenalin Media – Proactiv
Amblique & SUPRÉ – SUPRÉ
MYER & DTDigital – MYER
Profero; Axe Group & Adactus – Pizza Hut – Online Ordering Website
Reactive – Jeanswest
Visual Jazz – Holden.com.au
Visual Jazz – Mecca Cosmetica
Best Science, Health or Environment:
Change2 & 2and2m – Change2
Circul8; MeTTro; The Inspire Agency & Greenpeace International – Greenpeace Action-Pact
Digital Eskimo & Live Local Foundation – Live Local Website
Flash Group & Global Corporate Challenge – Global Corporate Challenge 2009
ABC Science Online & CSIRO – Big Aussie Star Hunt
Best Sport:
Costal Watch; mogeneration & Hurley – Hurley Coastalwatch iPhone app
m.Net Corporation Limited & Premier Media Group – Foxsports Mobile Site
Soap Creative; Universal McCann & Unilever: Lynx – Rexona Australia’s Greatest Athlete
TigerSpike &Telstra – Official AFL: Finals 09 iPhone App
WeAreDigital. – Carlton natural blonde: Match Centre2009
Best Student Project:
Kara Bombell, Joel Caban, Jian Long, Jochen Spencer & Abbey Z – Traps Online
Institute for Interactive Media and Learning, MIMM, University of Technology Sydney – dboard
Luke Milkovic – Piano Jungle
Master of Interactive Multimedia; Institute for Interactive Media & Learning (IML) & University of Technology, Sydney (UTS) – Strine.net.au
University of Technology Sydney & Institute for Interactive Media and Learning – SoapBox Project
Best Tourism or Travel:
Daemon Group &Tourism New South Wales – Tourism NSW 7 Days in Sydney Social Media Campaign
Microsoft Australia, Amnesia & Lonely Planet – Lonely Planet Store Proof of Concept
Tourism Queensland & Sapient Nitro – Tourism Queensland – Best Job in the World
Visual Jazz – Jetstar Photo Competition
Visual Jazz; Media Contacts & Projekta – Tourism Northern Territory ‘Mix it Up’
Best Use of Social Media:
Cadbury; Saatchi & Saatchi; DDX & GLU Platform – Cadbury Eyebrow Me! Application
Droga5 & Future Buro – Right Music Wrongs
Naked Communications & Frank PR – Ask Richard
Profero – The Sims 3 Ultimate Aussie Fan Competition
RedBubble – RedBubble
Tourism Queensland & Sapient Nitro – Tourism Queensland: Best Job in the World
Best Video:
ABC Innovation – Black Saturday
Deepend, Unilever Australasia & DDB Sydney – Continental Free Cup Campaign
Holler Sydney & BMF – Tooheys Extra Dry 5 Seeds
SBS Sport & SBS Online – TdF 09
Telstra Media; C4; Chief Entertainment & Sportsdata – BigPond Sport Game Analyser
Effectiveness Award:
Droga5 & Future Buro – Right Music Wrongs
News.com.au – News.com.au InstaBudget
Pusher – Samboy is Back
Soap Creative – Marvel Ultimate Alliance 2
Soap Creative & LG – LG Autobot Stronghold
Wunderman Sydney & Microsoft – Ten Grand is Buried Here
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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AIMIA announce web awards finalists, then AIMIA site becomes inaccessible. Um, yeah. Did they not prep a fall back, flat HTML version or redirect?
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Congrats everyone, glad to see a few Visual Jazz projects in there 🙂
Sad to see the AIMIA website is broken.
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Good luck to all those nominated!
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Dreaded once a year server load.
Congratulations to all the finalists, it really is great to see the standard get better and better every year.
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Apologies to all those trying to access the AIMIA website earlier today to check out the finalists. Interest obviously outstripped our latest server upgrade.
Anyway, congrats to all the finalists, look forward to seeing you all in Melbourne on March 5th, it’s all very exciting and you can follow Amy Ward on Twitter for all the updates – http://twitter.com/amyward
Much as I love corruption in low/medium/high places, only one person in the AIMIA office knows the identity of the winners and he/she will be fed to wild animals (CEO’s choice) if the details are revealed. And it’s not me who knows who the winners are.
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Congratulations to all the finalists! The quality is truly great.
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I got a loan three days ago from a loan firm via this email contact “possibilitiesloanfirm@yahoo.com” you can reach them for a loan. Their loan terms are ease and fast in gaining your desired loan from them. I got your email from New york times Job and other posting on loans.
Suan Wright
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Personally, I’ve always thought of Susan as a thought-leader in the area of the AIMIA Awards
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susan do you prefer to be called susan or suan?
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There should be a special category of the AIMIA awards for cutting edge digital marketers like Suan/ Susan…
Cheers,
Tim – Mumbrella
Or a new AIMIA course, “Achieving world’s best practice in spamming – getting the fudamentals right” starting with the importance of spelling your own name correctly.
Cheers
Juan
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Thank you , thank you susan for referring me to Possibilities loan firm. I taugth you where a joke. I have gotten 35,000 USD from them for my childs health. I did meet their requirements and wit was easy.
I do hope to expand their services.
AIMIA
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