‘Ain’t nobody got time for that’ suggests SPC campaign to promote its fruit cups
SPC is using the autotune song version of viral YouTube video ‘Ain’t nobody got time for that’ in its newest campaign pushing its fruit cups.
The new campaign, which positions the product as “the best way to fruit”, uses the autotune version of the ‘Ain’t Nobody Got Time For That’ interview layered against images of people struggling to cut fruit.
https://www.youtube.com/watch?v=h5SkVB1oHDc
Leo Burnett Melbourne is SPC’s creative agency of record.
Two other videos focus on a man struggling to karate chop a cocount.
https://www.youtube.com/watch?v=DlK0kUgvhiQ
https://www.youtube.com/watch?v=cNC1xJmx90Y
Ain’t Nobody Got Time For That (Autotune Remix)
Brilliant strategy with the music. Looking forward to future extensions…
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Chk chk boom!
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I like it. Nice one Leo.
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No wonder the ad industry is in such bad shape when all creatives can do nowadays is copy from YouTube – why pay an agency when you can just rip stuff off??
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I wonder if the poor black woman that that song is used to laugh at is getting any of the money from that deal.
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