Air NZ cougars – a tad predictable?
There’s a relatively predictable media furore going on over Air New Zealand’s ad featuring the activity of cougars in hunt of younger meat.
Managing to combine both mild sexism and homophobia, the ad could almost be thought to be designed simply to ignite controversy.
Particularly as it was first posted on YouTube on December 17, then reposted earlier this month, presumably in the hope of triggering the media interest it faield to win before Christmas.
These were, after all, the people who brought us the body painted safety videos.
topics
Air New Zealand
I feel like I should be offended but it is hard to work up the energy to outraged about news from New Zealand.
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It’s funny and true. I don’t know what is the big deal? Women make fun of guys all the time. BTW I am a woman – Cougar age group 🙂
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The most offensive thing about this ad is how spectacularly unfunny it is.
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WTF, absolutely terrible, forget sexist or homophobic it is my sense of humour and general good mood which feel violated.
And what does it have to do with Air NZ? And no I am not going to visit the website to find out!
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yes the media furore is way too predictable on this one. personally i think this is funny in it’s Attenborough-esque approach to a phenomenon that’s now well accepted (anyone seen promos for Cougar Town on TV?!).
what increasingly concerns me with all this stuff is the emergence of the fun police, amplified by a media more and more desperate for any sort of controversy to write about.
if we can’t use humour and stereotypes people relate to for a laugh and a bit of fun every now and then, we’re destined to become a very boring industry. there’s a trend here that will scare the crap out of any marketers presented with ideas that are a bit out there and edgy (whether everyone considers them funny or not is another matter).
every new campaign will be put through the Daily Telegraph filter……god help us.
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Meh
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Only thing stopping m from yawning is that I learned something.
Apparently a cougar is “too old to be your girlfriend and too young to be your mum”.
Just not memorable enough….
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Wow, I’m surprised by the comments. I thought it was really funny! Not sure how it relates to the airline, and I couldn’t really be bothered finding out, but it definitely got a chuckle out of me.
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Not funny. And i am a kiwi.
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Tim – are you the Cougar expert?
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