Airbnb asks ‘Is Mankind?’ in new campaign urging users to share Airbnb experiences
Airbnb is rolling out a new brand campaign exploring the idea of kindness, which the company says is the foundation of its entire community.
Created by TBWA/Chiat/Day, the campaign follows a toddler slowly but steady tramping down a hall towards a door while the narration poses questions to the audience such as ‘is man kind?’ and ‘are we good?’ while urging the audience to “go see”.
While the campaign is being rolled out globally it is set to launch in Australia tomorrow.
Airbnb CEO and co-founder Brian Chesky said: “The breakthrough of Airbnb is that it does more than give you a place to sleep – it changes the way you experience the world. Because when we trust in the kindness of our fellow man, we discover that the world isn’t such a scary place after all.”
The accommodation-sharing company is asking its customers to answer the questions posed in the ad by staying in Airbnb homes, hearing their hosts’ stories and understanding their lives and then sharing those experiences online using the #Mankind hashtag.
Credits:
- AIRBNB ‘Is Man Kind’
- Creative Agency – TBWA/CHIAT/ DAY
- Media Agency – Starcom
brilliant ad!
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This is nothing like the work that they do for Apple. Totally different. Really.
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