Airbnb offers night in cottage for Mardi Gras float
Social accommodation company Airbnb has further pushed the pink envelope, after it revealed its float in the Mardi Gras parade will be a house one couple can win a night’s stay in.
Already a major sponsor of the Mardi Gras festival, the company is now seeking to further capitalise on its sponsorship by making its float a brand activation in its own right with a house that comes with a glitter cannon for a chimney and neon lights.
The house will be at The Sydney Botanic Gardens for one night before making its appearance in the parade.
Airbnb Australian Country Manager Sam McDonagh said the brand’s association was not just a random stunt.
“The LGBT community around the world have been some of the first users of Airbnb, hosting and travelling with pride, so we’re thrilled to support a community that has always embraced us,” he said.
“Sydney is one Airbnb’s top ten cities, with more than 10,000 local listings. And I’m thrilled that the Mardi Gras is our second busiest booking period in the year, with guests from around the world discovering and booking accommodation with locals so they can be a part of the celebrations.”
Why not mention TBWA? Is it because they do a lot of work around the Mardi Gras? That their best work is promotional Mardi Gras work should not be a problem surely?
Be proud
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What a fantastic initiative….
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Sign me up!
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Who built the house? congrats – looks bloody awesome….
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What a great idea!
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Credits: Whybin TBWA \ digital arts network & Integer Sydney.
Build partner: Alfred Sydney
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And featuring covergirl drag queen Heather #1!!
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