AJF Partnership promotes News Corp AFL footy card giveaway
The Herald Sun and The Advertiser are promoting its ‘Offical AFL Team 2014 Best & Fairest’ game cards which come with the purchase of the papers with a new campaign from AJF Partnership.
It features real-life players, including Kade Simpson from Carlton Blues and Nathan Jones from Melbourne Demons, being delivered in the paper by a bike-riding paperboy, with his aim meaning some end up in trees and under a sprinkler.
https://www.youtube.com/watch?v=Hl8X3XV-R1Q
News Corp Australia’s group director of marketing Damian Eales said: “The AFL is part of the fabric of Victorian and South Australian communities. The game instils a sense of pride with locals. The official AFL game cards are highly sought-after in school playgrounds across these states and I’m thrilled to be giving our readers in these regions another reason to purchase the Herald Sun or The Advertiser.”
https://www.youtube.com/watch?v=QsH88xzkMVg
The release of the game cards coincides with the launch of the 2014 AFL season and they will be available to readers of the papers from this Saturday and the promotion is being supported by a widespread media campaign which includes television, radio, social media, print and digital executions across Victoria and South Australia.
News Corp’s creative account is currently out to pitch.
Credits:
- Agency – AJF Partnership
- Creative director – Michael Skarbeck
- Director – Richard Overall
- Line Producer – Nik Round
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
*Skarbek
Well done lads.
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