AJF Partnership scoops top Effie award as Clems Melbourne grabs three Golds
The AJF Partnership was the big winner at last night’s Effie Awards, picking up a Gold, Silver and Two Bronzes, as well as the Grand Effie, to be named Effective Agency of the Year.
There were seven Golds handed out at the awards last night in Sydney, with three for Clemenger BBDO Melbourne, and one apiece for 303Lowe for Challenger, Host for The Coca-Cola Company, and Whybin\TBWA\DAN Sydney for RaboDirect.
AJF was handed the Grand Effie for its work for the Australian National Preventative Health Agency, which demonstrated the suffering smokers go through over a lifetime and led to around 180,000 people quitting.
Clems Melbourne’s trio of awards came on the day it was announced its CEO Peter Biggs was retiring, all work for Bonds BOOBS.
Overall there were 14 silver and 17 bronze trophies handed out to 18 agencies across 23 clients.
Chairman of the Australian Effie Awards, Matthew Melhuish said: “I’d like to thank and congratulate all of this year’s winners and finalists for sharing their brilliant work with us. It is inspiring to be exposed to the world class strategies demonstrated in this year’s showcase. This awards program really matters because it is about celebrating the proof that excellent strategic thinking and bold creative ideas can deliver exponentially. The bar for entries is also extremely high, making a win all the sweeter for that.”
Gold Effies winners:
Beverages
• Host – The Coca-Cola Company – How “Just Adding Zero” Sold Millions
Other Consumer Goods
• Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious
Financial Services
• 303Lowe – Challenger – Challenger Retirement on Paper
Government, Corporate and Social Services
• AJF Partnership – Australian National Preventative Health Agency – How Suffering Made People Quit
Most Original Thinking
• Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious
New Product or Service
• Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious
Long Term Effects
• Whybin\TBWA\DAN Sydney – RaboDirect – Steal Back Your Dreams
Amazing. Well done Brigitte, PP, James and Lucy.
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…aand of course the brilliant creatives.
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Well done AJF and Cochran.
Love – love – that Zero work, so very happy for Host, too.
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Congratulations guys, well bloody deserved.
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Nice one AJFers!
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The Effie Awards? Was Mary Coustas the presenter?
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