News

Aldi promotes wine and whiskys with musical ads

Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas Carols.

Created by BMF, the ads spruik various deals instore and online for its 17 Days of Christmas promotion.

The campaign is separate to Aldi’s Christmas campaign which focuses on supermarket products needed for the perfect Aussie Christmas.

 

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.