Aldi promotes wine and whiskys with musical ads
Aldi is promoting various alcohol brands for the festive season with a series of musical ads featuring a bearded man in a Christmas jumper singing songs about the brands to the tune of well-known Christmas Carols.
Created by BMF, the ads spruik various deals instore and online for its 17 Days of Christmas promotion.
The campaign is separate to Aldi’s Christmas campaign which focuses on supermarket products needed for the perfect Aussie Christmas.
this is easily my favourite campaign in Australia. Highly original and distinctive, supremely memorable and I bet, really effective
Credit to BMF and also to an enlightened client
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That “bearded man” is Jordan Raskopoulos – comedian seen on a bunch of TV shows.
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Is that Jordan Raskopoulous from the original Nimble campaign?
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Haha. Love it! Jordan being Jordan.
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