Comments on: Aldi, Qantas, L’Oreal and Uncle Tobys among major brands winning Choice awards for shonkiness

By: Laurence

Laurence — Thu, 29 Oct 2009 03:56:04 +0000

@David – As the guy responsible for the cosmetics vid AND a massive Simon Pegg / Nick Frost fan, I’d just like to say thanks for the ‘fried gold’ compliment. It made my day. In fact, I’ll probably put it on my CV.

@Tim – big thanks for posting these! There’s a highlights vid, too, but that would probably be overkill

By: mumbrella

mumbrella — Thu, 29 Oct 2009 01:26:57 +0000

All the ads above are sendups, anothermous. I probably should have explained – they were all played during the ceremony.

Cheers,

Tim – Mumbrella

By: anothermous

anothermous — Wed, 28 Oct 2009 22:47:08 +0000

Isn’t the Reegen ad a send up anyway???

By: Bill Posters

Bill Posters — Wed, 28 Oct 2009 12:36:13 +0000

“There reviews are often biased and incorrect”

So which shonk do you work for? Uncle Toby’s? Qantas? Or Tiffany, the brand that loses a battle with a block of cheese?

By: Alberto Rosso

Alberto Rosso — Wed, 28 Oct 2009 08:19:04 +0000

Zinn is a journalist I doubt if he does any testing. That’s done by technicians, engineers and scientists.

By: David@luvyawork

David@luvyawork — Wed, 28 Oct 2009 06:21:09 +0000

Cosmetics,we make shit up.

That’s fried gold right there.

Nine out of ten experts agree (credit to The Gruen Transfer).

By: Larry

Larry — Wed, 28 Oct 2009 06:14:06 +0000

as an l’oreal elvive loyalist i am both shocked, saddened and disappointed.

By: BR.ads.news

BR.ads.news — Wed, 28 Oct 2009 05:40:28 +0000

Uncle Tobys Honey Oat Crisps aren’t the only one at it of course. Cadbury, Mars et al have all been doing it for a while. Good on Cascade though, for realising they were wrong and changing their bottle size back earlier in the year.

By: Jonas Jones

Jonas Jones — Wed, 28 Oct 2009 05:29:11 +0000

I’m not quite sure how the Choice reviews could be seen as biased, given that they actually pay for everything that they test. I think they have been around for almost 50 years, so maybe their power comes from being trusted by the majority of Australians, something that money can’t buy.

By: Jason Jones

Jason Jones — Wed, 28 Oct 2009 05:12:21 +0000

I still find it very weird the amount of power Choice have. There reviews are often biased and incorrect and I personally don’t trust anything they say- especially when they come from Christoper Zinn. He constantly manipulates quotes and never tests products properly.

By: Sean

Sean — Wed, 28 Oct 2009 03:08:56 +0000

Hi Tim,

It was great to see a good mix of media AND bloggers from all sectors at the event today. Vanesssa Wagner was hilarious as the official ‘demonstrator’ too.

Anyone wanting to follow or comment on any of the winners from today’s event can do so on twitter – #shonkys

By: Greg Smith

Greg Smith — Wed, 28 Oct 2009 03:04:52 +0000

How small, weak, thin and watered-down can products get before we don’t buy them? Eg., jam, cordial, chocolates, biscuits, toilet paper. @prlab