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Amanda Keller and Ray Meagher among immortalised celebs at Madam Tussauds Sydney

Madam Tussauds Sydney opens its doors this morning, with media and entertainment figures made of wax including Hollywood actors Nicole Kidman and Hugh Jackman as well as Home and Away actor Ray Meagher and radio personality Amanda Keller of WSFM101.7’s Amanda & Jonesy show.

A promotion on the wax museum’s Facebook page has been inviting people to come to the opening event dressed as a celebrity.

Marketing for the museum will focus on PR, and the brand has no plans to hire an advertising agency. MediaCom handles media.

Sydney joins other global cities to feature the museum, such as Hollywood, New York, Hong Kong, Las Vegas, Amsterdam, Berlin, Blackpool, Vienna, Washington D.C., Bangkok and Shanghai.

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