Comments on: Ambra: Killer video, fatally wounded execution

By: SheilaK

SheilaK — Fri, 13 Nov 2009 05:09:56 +0000

I’m surprised nobody else has mentioned this because the thing that stood out most about this ad to me was SHE SAID NO! And he got out of the car and started touching her anyway, which she allowed. Wake up, Ambra, it’s not cool to reinforce the idea that when a woman says no, she really means yes.

By: Tim Nicholas

Tim Nicholas — Fri, 13 Nov 2009 04:34:34 +0000

Smells like a ‘greedy’ client who wants an instant mailing list, who isn’t willing to spend the time building a quality list of their own via marketing campaigns that have integrity and creativity. Good one Tim for prompting the advertiser to change the competition rules.

Campaign #fail.

By: Warlach

Warlach — Fri, 13 Nov 2009 00:58:37 +0000

Yeah, I liked the technical level on the video – it looks pretty enough – but it certainly didn’t surprise or entertain me. I guess I’m not the target market though – not because I’m a man but because my butt already looks amazing.

It might not breach the Spam Act but it certainly harkens back to people who pass on chain emails or ask you to fill out quizzes on Facebook. I say harkens back as anyone who does this to me get’s blocked, and anyone who sends me the Ambra add would be too.

By: Carol

Carol — Thu, 12 Nov 2009 23:04:43 +0000

Another failure by a company that doesn’t understand social media and is trying to up on the bandwagon of viral marketing without knowing the target audience that’s likely to help by passing it on.

I think this ad is a massive failure. It’s boring, unimaginative and I wouldn’t pass it on to anyone, even for the chance to win some undies.

It doesn’t really promote the product to me either. I have absolutely no desire to buy anything in the ad. It’s not sexy, it’s not even very nice looking. The acting is bad and the product is unappealing.

By: Mandi

Mandi — Thu, 12 Nov 2009 08:20:43 +0000

Technically it’s not spam if the email comes from the entrant and not the company. The Buenos Aires bound staffer would probably know if the data capture client just fires off the email to those 4 friends without storing any of the other contact details. The permit office should have checked the rest of the entry mechanics to ensure they are compliant. So hopefully it’s all legit even if not the best way to do it

By: Damian Damjanovski

Damian Damjanovski — Thu, 12 Nov 2009 08:19:37 +0000

I just thought it was a pretty boring video.

One word.

Lame.

By: Ambra: Killer video, fatally wounded execution – mUmBRELLA - Burson-Marsteller Watch

Thu, 12 Nov 2009 08:01:03 +0000

[...] Read the whole article [...]

By: Laurel P

Laurel P — Thu, 12 Nov 2009 06:56:14 +0000

First Post.

By: Sheila (@stinginthetail)

Sheila (@stinginthetail) — Thu, 12 Nov 2009 06:54:44 +0000

hmm – it smells like spam to me – anyone who wants 4 of my friends’ emails is going to be told where to go – and not in a nice, “that’s the way to the zoo” way.

By: Zac Martin

Zac Martin — Thu, 12 Nov 2009 06:53:44 +0000

Interesting, I wonder how peer to peer communication that is encouraged by a commercial intent is dealt with under the Spam Act.

Personally not a big fan of the ad anyway, but such an obvious with the preview.