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Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Exclusive: Amnesia creative director in talks with Reading Room
Mumbrella can reveal that Amnesia Razorfish creative director Andrew Richardson is leaving the digital agency and is in talks to take up a role with the UK-based Reading Room which is looking to bolster its Australian operation.
As a full service digital agency with a strong focus on social media, Reading Room launched in 1997 and has offices in London, Manchester and Canberra.
It has a small presence in Sydney and it is understood that the agency is now looking to recuit staff to grow its Sydney office.
Richardson’s departure comes just two weeks after Mumbrella revealed that Amnesia founder Terry Carney had left after a decade at the helm.
Meanwhile, Amnesia’s Rodd Messent has also left to launch the Sydney office of digital agency Sputnik.
The departures come at a time of ongoing turmoil for Amnesia, which in 2006 was sold to US-based digital network Avenue A Razorfish and was subsequently renamed Amnesia Razorfish. The digital network was sold by Microsoft to Publicis earlier this year.
Razorfish Asia Pacific president Lee Sherman declined to comment on Richardson’s departure, but said Iain McDonald continues in his role as executive creative director and co-MD at the agency.
November 23rd, 2009 at 11:14 am
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Comments
23 Nov 09
1:07 pm
Oh Tim… Now when are you going to write an article about all the amazingly talented senior people who have joined Amnesia in the last 12 months and 75+ staff who are really happy here and have been with the company for years!?
Most importantly you forgot to mention in your article that Amnesia’s previous Creative Director (the multi award winning Andrew Pearce) recently returned from a year overseas and is back working with an unchanged team from over a year ago.
Right, back to the important stuff – (urrr trying to do good work), not being baited any further!
Iain
23 Nov 09
1:16 pm
Hi Iain,
Always happy to give the good news too, when you tell us about it.
But as I understand it, Lee is currently the person authorised to speak to the press on behalf of the agency, and his approach is generally a polite no comment, althoguh we will of course always carry on trying.
Cheers,
Tim
23 Nov 09
1:19 pm
Reading Room trying yet again in the Australian market, Andrew don’t do it, it would be a huge step down. There is a reason Reading Room isn’t growing in Australia.
23 Nov 09
1:25 pm
Slightly premature (but my teenage years would make me a hypocrite for pulling Mumbrella up on that).*
I can confirm that I’m moving to London, I’m talking to a number of agencies including the UK Razorfish Office. The ideal result would be to move smoothly from the Sydney office straight over to the Razorfish UK office, negotiations are underway..
The move is a last minute thing, mostly inspired by a long time dream to write children’s novels and also because my wife made me – and I pretty much do whatever she says.
I’m enormously thankful for my time with Amnesia|Razorfish and the last thing I want to do is shut the door there (thanks Mumbrella).
Keep an eye an out for my novel “Kangaroo Pete and the Haunted Submarine”, all I need is an agent, about 12 more chapters and someone apart from my mum to like it.
I’m very proud of the work that Amnesia has done this year and the transition to be a part of the Publicis family will be a great thing for the team. I look forward to being woken up on cold London mornings by drunken texts from Andy Pearce and Iain McDonald in the near future.
Cheers,
Andrew Richardson
*LIke a fine wine I improved over time
23 Nov 09
1:51 pm
I had a comment about Amnesia… but I forgot it.
While I’m not sure I’d ever subject a child to the inner workings of Mr Richardson’s mind, I think we need to think of this as a win:
It’s a reversal of the convict system – now we’re sending our trouble makers to their shores!
23 Nov 09
1:58 pm
Not sure a story headlined ‘Senior Staff at Amnesia are Amazingly Talented and Happy’ would really have the readers reading in droves.
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