AMP Capital pitches creative
AMP Capital is reviewing its creative agency arrangements, Mumbrella understands.
Banjo Advertising is the incumbent on the account but is not involved in the pitch. Separately Banjo holds the accounts for brands, shopping centres and strategic marketing for AMP which are all unaffected by the pitch.
Banjo worked on AMP’s Q and AMP campaign which saw the company highlight various ways it helps its customers.
UM currently handles the company’s media account.
Miranda Ward
Correction: Our first version of the article said the wider AMP account including AMP Financial Services, AMP SMSF Solutions and AMP Capital Shopping Centres were up for pitch. These aspects of the account are not up for pitch and remain with Banjo. We apologise for this mistake.
so many incorrectsources, AMP Capital is just a very small component of the bigger AMP account (the one that spends 15m per year). they arent responsible for the Q& work.
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Hi Not Surprising,
We’ve updated the article to clarify it is just the Capital element of the account in play and that Banjo are still across the rest of the AMP work.
However, as we understand it Banjo was behind the Q& campaign.
Cheers,
Alex – editor, Mumbrella