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	<title>Comments on: Guest post: An open letter to the ad industry &#8211; don&#8217;t sponsor Kyle &amp; Jackie O</title>
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	<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183</link>
	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: the dude</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-13549</link>
		<dc:creator>the dude</dc:creator>
		<pubDate>Mon, 24 Aug 2009 04:52:58 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-13549</guid>
		<description>Most of you are missing the point - it should have never gotten to the &#039;on-air&#039; stage i&#039;m sorry. I&#039;ve worked in London on the biggest radio network in the world broadcasting to more people then K &amp; O would ever dream of and a stunt like that would&#039;ve never been allowed to get past the &#039;wouldn&#039;t it be awesome if we....&#039; stage. I know the radio standards in Australian are a million times less then in the UK but what passes for entertainment on Australian Radio is appalling, with untalented, uneducated people being allowed to open the fader and stout drivel for hours on end. Forget the mum, forget the kid and forget the sponsors - the whole blame is squarely on the talent and management of the radio station for what comes out of those speakers and they should be held accountable and if they still have a listening audience after these current stunts then Today FM are welcome to them!! Even calling Kylie a &#039;Shock Jock&#039; is wrong - &#039;shockingly bad&#039; is more like it with the talent that is on the airwaves around the world..it&#039;s truely laughable.</description>
		<content:encoded><![CDATA[<p>Most of you are missing the point &#8211; it should have never gotten to the &#8216;on-air&#8217; stage i&#8217;m sorry. I&#8217;ve worked in London on the biggest radio network in the world broadcasting to more people then K &amp; O would ever dream of and a stunt like that would&#8217;ve never been allowed to get past the &#8216;wouldn&#8217;t it be awesome if we&#8230;.&#8217; stage. I know the radio standards in Australian are a million times less then in the UK but what passes for entertainment on Australian Radio is appalling, with untalented, uneducated people being allowed to open the fader and stout drivel for hours on end. Forget the mum, forget the kid and forget the sponsors &#8211; the whole blame is squarely on the talent and management of the radio station for what comes out of those speakers and they should be held accountable and if they still have a listening audience after these current stunts then Today FM are welcome to them!! Even calling Kylie a &#8216;Shock Jock&#8217; is wrong &#8211; &#8217;shockingly bad&#8217; is more like it with the talent that is on the airwaves around the world..it&#8217;s truely laughable.</p>
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		<title>By: Fred Flinstone</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12409</link>
		<dc:creator>Fred Flinstone</dc:creator>
		<pubDate>Fri, 07 Aug 2009 01:22:50 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12409</guid>
		<description>The fact of the matter is the mother is an idiot and if it was possible to not cause any distress, she should be banned from motherhood.  But Kyle is obsessed with sex.  Everything comes down to sex with him.  Obviously he has some issues there.  And quite frankly Kyle should not be asking questions when he most certainly does not have the experience to deal with an unexpected outcome.  The girl answered a question and Kyle&#039;s lack of experionce as a counsellor came through.  Thank god he is off the air and about time his nasty sexual connotations are not in our face anymore.  Unfortunately I suspect someone with his kind of problems will only rise to come back bigger and worse than before.</description>
		<content:encoded><![CDATA[<p>The fact of the matter is the mother is an idiot and if it was possible to not cause any distress, she should be banned from motherhood.  But Kyle is obsessed with sex.  Everything comes down to sex with him.  Obviously he has some issues there.  And quite frankly Kyle should not be asking questions when he most certainly does not have the experience to deal with an unexpected outcome.  The girl answered a question and Kyle&#8217;s lack of experionce as a counsellor came through.  Thank god he is off the air and about time his nasty sexual connotations are not in our face anymore.  Unfortunately I suspect someone with his kind of problems will only rise to come back bigger and worse than before.</p>
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		<title>By: Les Posen</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12224</link>
		<dc:creator>Les Posen</dc:creator>
		<pubDate>Wed, 05 Aug 2009 03:11:16 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12224</guid>
		<description>I think I&#039;ve found K and O&#039;s replacement - these guys take it to a new low level:



Quote: 
&quot;Outing An Online Outlaw
A TSG investigation unmasks the leader of Pranknet and the miscreants behind a year-long wave of phone call criminality

AUGUST 4--At 4:15 AM on a recent Tuesday, on a quiet, darkened street in Windsor, Ontario, a man was wrapping up another long day tormenting and terrorizing strangers on the telephone. Working from a sparsely furnished two-bedroom apartment in a ramshackle building a block from the Detroit River, the man, nicknamed &quot;Dex&quot;, heads a network of so-called pranksters who have spent more than a year engaged in an orgy of criminal activity--vandalism, threats, harassment, impersonation, hacking, and other assorted felonies and misdemeanors--targeting U.S. businesses and residents.
Coalescing in an online chat room, members of the group, known as Pranknet, use the telephone to carry out cruel and outrageous hoaxes, which they broadcast live around-the-clock on the Internet. Masquerading as hotel employees, emergency service workers, and representatives of fire alarm companies, &quot;Dex&quot; and his cohorts have successfully prodded unwitting victims to destroy hotel rooms and lobbies, set off sprinkler systems, activate fire alarms, and damage assorted fast food restaurants.
But while Pranknet&#039;s hoaxes have caused millions of dollars in damages, it is the group&#039;s efforts to degrade and frighten targets that makes it even more odious. For example, a bizarre July 20 prank ended with a hotel worker actually sipping from a urine sample provided by a guest at a Homewood Suites in Kentucky. Additionally, at least twice this year, fast food workers--fearing that they would suffer burns after being doused by chemicals from a fire suppression system--stripped off their clothes on the sidewalk outside their respective restaurants.</description>
		<content:encoded><![CDATA[<p>I think I&#8217;ve found K and O&#8217;s replacement &#8211; these guys take it to a new low level:</p>
<p>Quote:<br />
&#8220;Outing An Online Outlaw<br />
A TSG investigation unmasks the leader of Pranknet and the miscreants behind a year-long wave of phone call criminality</p>
<p>AUGUST 4&#8211;At 4:15 AM on a recent Tuesday, on a quiet, darkened street in Windsor, Ontario, a man was wrapping up another long day tormenting and terrorizing strangers on the telephone. Working from a sparsely furnished two-bedroom apartment in a ramshackle building a block from the Detroit River, the man, nicknamed &#8220;Dex&#8221;, heads a network of so-called pranksters who have spent more than a year engaged in an orgy of criminal activity&#8211;vandalism, threats, harassment, impersonation, hacking, and other assorted felonies and misdemeanors&#8211;targeting U.S. businesses and residents.<br />
Coalescing in an online chat room, members of the group, known as Pranknet, use the telephone to carry out cruel and outrageous hoaxes, which they broadcast live around-the-clock on the Internet. Masquerading as hotel employees, emergency service workers, and representatives of fire alarm companies, &#8220;Dex&#8221; and his cohorts have successfully prodded unwitting victims to destroy hotel rooms and lobbies, set off sprinkler systems, activate fire alarms, and damage assorted fast food restaurants.<br />
But while Pranknet&#8217;s hoaxes have caused millions of dollars in damages, it is the group&#8217;s efforts to degrade and frighten targets that makes it even more odious. For example, a bizarre July 20 prank ended with a hotel worker actually sipping from a urine sample provided by a guest at a Homewood Suites in Kentucky. Additionally, at least twice this year, fast food workers&#8211;fearing that they would suffer burns after being doused by chemicals from a fire suppression system&#8211;stripped off their clothes on the sidewalk outside their respective restaurants.</p>
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		<title>By: Sharon</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12220</link>
		<dc:creator>Sharon</dc:creator>
		<pubDate>Wed, 05 Aug 2009 02:18:07 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12220</guid>
		<description>Actually Ajax, Optus have downgraded but haven&#039;t pulled entirely.

They&#039;re still appearing intermittently on the banner at the top of the K&amp;JO page, for example in the early hours of this morning.</description>
		<content:encoded><![CDATA[<p>Actually Ajax, Optus have downgraded but haven&#8217;t pulled entirely.</p>
<p>They&#8217;re still appearing intermittently on the banner at the top of the K&amp;JO page, for example in the early hours of this morning.</p>
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		<title>By: paul</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12201</link>
		<dc:creator>paul</dc:creator>
		<pubDate>Tue, 04 Aug 2009 23:10:50 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12201</guid>
		<description>So tony...who do you propose as an alternative to K&amp;J Hour of POWer - i&#039;d put my money into sports today on UE</description>
		<content:encoded><![CDATA[<p>So tony&#8230;who do you propose as an alternative to K&amp;J Hour of POWer &#8211; i&#8217;d put my money into sports today on UE</p>
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		<title>By: Ajax McCoy</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12200</link>
		<dc:creator>Ajax McCoy</dc:creator>
		<pubDate>Tue, 04 Aug 2009 23:08:59 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12200</guid>
		<description>Well, looks like I was wrong.

Optus have pulled.    I&#039;ll eat my words.</description>
		<content:encoded><![CDATA[<p>Well, looks like I was wrong.</p>
<p>Optus have pulled.    I&#8217;ll eat my words.</p>
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		<title>By: Tony Bini</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12157</link>
		<dc:creator>Tony Bini</dc:creator>
		<pubDate>Tue, 04 Aug 2009 12:27:13 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12157</guid>
		<description>Kyle &amp; Jackie O&#039;s Hour of Power is syndicated and they&#039;ll tell you its for aimed at Adults, this so called show which is off course rubbish. Children and Teen&#039;s listen because they want to hear their favorite pop tunes and their show is right in the Middel of children&#039;s Prime Time 6- 7pm. These people that make a Truck load of money for disgusting cheap so called entertainment &amp; I say that so very loosely. Get some positve persons who really care about helping people and kids with out making fools of them. Please sponsors do not support this show or radio Staion. Put your hard earned money into a rival pro action radio show!</description>
		<content:encoded><![CDATA[<p>Kyle &amp; Jackie O&#8217;s Hour of Power is syndicated and they&#8217;ll tell you its for aimed at Adults, this so called show which is off course rubbish. Children and Teen&#8217;s listen because they want to hear their favorite pop tunes and their show is right in the Middel of children&#8217;s Prime Time 6- 7pm. These people that make a Truck load of money for disgusting cheap so called entertainment &amp; I say that so very loosely. Get some positve persons who really care about helping people and kids with out making fools of them. Please sponsors do not support this show or radio Staion. Put your hard earned money into a rival pro action radio show!</p>
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		<title>By: Jack</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12130</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Tue, 04 Aug 2009 07:59:44 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12130</guid>
		<description>Corporate sponsors have spoken, they have pulled back, and as a result Kyle is out of a job. The obvious upshot is that sponsors have figured out that commercial radio is a putrid stinking pile of filth.
It needs to be shut out!  Personal opinon only...

 Nice work - now all we have to do is devout a little more time to getting the sponsors to avoid Austereo, and go spend some dollars on community radio. Ha - like that is ever likely to happen, weven with FBi Radio...</description>
		<content:encoded><![CDATA[<p>Corporate sponsors have spoken, they have pulled back, and as a result Kyle is out of a job. The obvious upshot is that sponsors have figured out that commercial radio is a putrid stinking pile of filth.<br />
It needs to be shut out!  Personal opinon only&#8230;</p>
<p> Nice work &#8211; now all we have to do is devout a little more time to getting the sponsors to avoid Austereo, and go spend some dollars on community radio. Ha &#8211; like that is ever likely to happen, weven with FBi Radio&#8230;</p>
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		<title>By: paul</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12111</link>
		<dc:creator>paul</dc:creator>
		<pubDate>Tue, 04 Aug 2009 06:08:48 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12111</guid>
		<description>I work in agency land...and no i don&#039;t advertise on 2day...</description>
		<content:encoded><![CDATA[<p>I work in agency land&#8230;and no i don&#8217;t advertise on 2day&#8230;</p>
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		<title>By: eldof</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12106</link>
		<dc:creator>eldof</dc:creator>
		<pubDate>Tue, 04 Aug 2009 05:31:14 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12106</guid>
		<description>sorry where do you work? are u advertising your work under kyle and jacki o headlins?</description>
		<content:encoded><![CDATA[<p>sorry where do you work? are u advertising your work under kyle and jacki o headlins?</p>
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		<title>By: paul</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12096</link>
		<dc:creator>paul</dc:creator>
		<pubDate>Tue, 04 Aug 2009 03:38:01 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12096</guid>
		<description>Whilst I do not condone what Kyle and Jackie O did, we must be careful abuot taking the moral highground on this issue and talk about boycotting a particular network. This opens up a huge can of worms:

a) Underbelly glorifies gangland / criminal behaviour. Therefore boycott the network
b) Channel Ten air Californication - whilst it is only one show, the fact that the network shows it whilst maintaining it runs family shows. How can a network state that they have family shows and &#039;adult&#039; shows.
c) Boycott ralph and Zoo and similar magazines as they portray women as sex objects
d) Merrick &amp; Rosso, whilst funny on air, their standup comedy is quite in your face. Therefore boycott DMG radio

I know i might sound like a naff person, but we really need to be careful about taking the high ground on some subjects and not on others!!!

Yes K&amp;J are idiots and said some dumb things, but they didn&#039;t glass anyone! And further more if the segment was so offensive, why didn&#039;t people complain about it when it first started. Blind Freddy could see that something like this could potentially happen.</description>
		<content:encoded><![CDATA[<p>Whilst I do not condone what Kyle and Jackie O did, we must be careful abuot taking the moral highground on this issue and talk about boycotting a particular network. This opens up a huge can of worms:</p>
<p>a) Underbelly glorifies gangland / criminal behaviour. Therefore boycott the network<br />
b) Channel Ten air Californication &#8211; whilst it is only one show, the fact that the network shows it whilst maintaining it runs family shows. How can a network state that they have family shows and &#8216;adult&#8217; shows.<br />
c) Boycott ralph and Zoo and similar magazines as they portray women as sex objects<br />
d) Merrick &amp; Rosso, whilst funny on air, their standup comedy is quite in your face. Therefore boycott DMG radio</p>
<p>I know i might sound like a naff person, but we really need to be careful about taking the high ground on some subjects and not on others!!!</p>
<p>Yes K&amp;J are idiots and said some dumb things, but they didn&#8217;t glass anyone! And further more if the segment was so offensive, why didn&#8217;t people complain about it when it first started. Blind Freddy could see that something like this could potentially happen.</p>
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		<title>By: Alayne Davies</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12044</link>
		<dc:creator>Alayne Davies</dc:creator>
		<pubDate>Mon, 03 Aug 2009 14:54:48 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12044</guid>
		<description>I think Sandilands, O, the producers, the station are appalling showing themselves incapable of understanding issues surrounding rape and child sexual assault/abuse and are now casting themselves as the victims.  I am supporting actions taken by advertisers. Now that Channel Ten has removed Sandilands I can start rewatching Idol.</description>
		<content:encoded><![CDATA[<p>I think Sandilands, O, the producers, the station are appalling showing themselves incapable of understanding issues surrounding rape and child sexual assault/abuse and are now casting themselves as the victims.  I am supporting actions taken by advertisers. Now that Channel Ten has removed Sandilands I can start rewatching Idol.</p>
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		<title>By: Anonymous</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-12017</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 03 Aug 2009 09:04:38 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-12017</guid>
		<description>Ding dong the witch is dead, the witch is dead. The wicked witch is dead.</description>
		<content:encoded><![CDATA[<p>Ding dong the witch is dead, the witch is dead. The wicked witch is dead.</p>
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		<title>By: John Grono</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-11892</link>
		<dc:creator>John Grono</dc:creator>
		<pubDate>Mon, 03 Aug 2009 00:07:17 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-11892</guid>
		<description>Anna - that is EXACTLY what I have been saying.   When you go live with no dump button, you can&#039;t allow yourself to be in the situation they found themselves in.   But you also can&#039;t ask potential on-air guests &quot;have you been raped&quot; (or similiar personal questions) as a background question prior to broadcast.    So, simply don&#039;t do such stunts that can seriously go off the rails.   This fiasco was unscripted - but clearly planned with the intention of sensationalism.   My point is that responsibility needs to go up the chain of command to whoever gave this stunt a green light (just like The Chaser skit - but make sure they don&#039;t just get a &#039;fall-guy&#039;) and not rest SOLELY with those on-air.   (And by the way, I did find your tone just that - as apparently you did mine - so apologies, there is a lot of heat all around in this debate).</description>
		<content:encoded><![CDATA[<p>Anna &#8211; that is EXACTLY what I have been saying.   When you go live with no dump button, you can&#8217;t allow yourself to be in the situation they found themselves in.   But you also can&#8217;t ask potential on-air guests &#8220;have you been raped&#8221; (or similiar personal questions) as a background question prior to broadcast.    So, simply don&#8217;t do such stunts that can seriously go off the rails.   This fiasco was unscripted &#8211; but clearly planned with the intention of sensationalism.   My point is that responsibility needs to go up the chain of command to whoever gave this stunt a green light (just like The Chaser skit &#8211; but make sure they don&#8217;t just get a &#8216;fall-guy&#8217;) and not rest SOLELY with those on-air.   (And by the way, I did find your tone just that &#8211; as apparently you did mine &#8211; so apologies, there is a lot of heat all around in this debate).</p>
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		<title>By: Anna</title>
		<link>http://mumbrella.com.au/an-open-letter-to-the-ad-industry-dont-sponsor-kyle-jackie-o-8183#comment-11891</link>
		<dc:creator>Anna</dc:creator>
		<pubDate>Sun, 02 Aug 2009 23:49:25 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=8183#comment-11891</guid>
		<description>I actually wasn&#039;t being rude or condescending to you, I was trying to explain that the concept of &quot;live radio&quot; that everyone keeps bandying around still has controls inherent within it that could have prevented this situation.  I have more knowledge than most about this because I work in radio so I was trying to eliminate a lot of the confusion about how it all works.

Also, if you really want to split hairs, I would say that the run sheet is part of the planning process but not the whole thing.  There are many things in the planning process that aren&#039;t on the run sheet.  It wouldn&#039;t necessarily have to be on the run sheet to check the questions but it still should be a part of the process.  

Your arguement is confused.  Of course all of the people involved are responsible, I never said anything to the contrary.  What I said is that this situation was very much preventable and that this question should have been weeded out as part of the planning process.  Of course it wasn&#039;t scripted but it was PLANNED.  That woman had pre-prepared questions.  Those questions should have been reveiwed and that one taken out along with any other dangerous or highly inappropriate questions.  I&#039;m not talking an hour-long review, all it would take is someone taking five minutes to run their eye over the questions to prevent disasters.

Obviously they had no idea this girl was a victim of rape and the presenters did not expect this answer BUT the question should never have been asked in the first place and allowing it is what got them and their whole team into the hot water they currently find themselves.</description>
		<content:encoded><![CDATA[<p>I actually wasn&#8217;t being rude or condescending to you, I was trying to explain that the concept of &#8220;live radio&#8221; that everyone keeps bandying around still has controls inherent within it that could have prevented this situation.  I have more knowledge than most about this because I work in radio so I was trying to eliminate a lot of the confusion about how it all works.</p>
<p>Also, if you really want to split hairs, I would say that the run sheet is part of the planning process but not the whole thing.  There are many things in the planning process that aren&#8217;t on the run sheet.  It wouldn&#8217;t necessarily have to be on the run sheet to check the questions but it still should be a part of the process.  </p>
<p>Your arguement is confused.  Of course all of the people involved are responsible, I never said anything to the contrary.  What I said is that this situation was very much preventable and that this question should have been weeded out as part of the planning process.  Of course it wasn&#8217;t scripted but it was PLANNED.  That woman had pre-prepared questions.  Those questions should have been reveiwed and that one taken out along with any other dangerous or highly inappropriate questions.  I&#8217;m not talking an hour-long review, all it would take is someone taking five minutes to run their eye over the questions to prevent disasters.</p>
<p>Obviously they had no idea this girl was a victim of rape and the presenters did not expect this answer BUT the question should never have been asked in the first place and allowing it is what got them and their whole team into the hot water they currently find themselves.</p>
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