Opinion

And then, we woke up

I’m glad I’m not in charge of marketing newspapers as a medium.  

I genuinely don’t know how I’d go about it.

You may remember the somewhat clunking attempt by Newspaper Works in Australia earlier this year with a survey showing that all was well, along with a somewhat misleading video making some even more outlandish claims to that effect. (I notice they have since disabled comments and ratings on the video which suggests a certain insight into how people may view it.)

But if not the “all’s-well-nothing-to-see-here” approach, then what?

Last year, The Sun newspaper in the UK did it with some panache, with a video promoting the tabloid as the ultimate handheld device.

And I like this new effort by the Swedish newspaper industry, which points towards the more extreme fads around social media and experiential:

(Hat-tip: Digital Buzz Blog)

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.