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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
Andy Lark on how agencies lose clients, the CommBank rebrand and why you shouldn’t work for arseholes
This week we launch a new video and podcast series featuring the best of the Mumbrella360 conference.
We begin with our keynote interview with CommBank’s chief marketing officer Andy Lark.
In the video highlights, Andy Lark on:
- Why agencies lose clients by failing to systematically track the relationship;
- The story of the CommBank rebrand around the word “Can”;
- The marketers he respects in a “bitchy, whiny environment”;
- How his team told him they were unhappy with the arrangement with agency Goodby Silverstein;
- How he’s seen NAB’s “Break Up” strategy many times before;
- The problem of anonymity;
- Careers advice: “Don’t waste your time working somewhere that doesn’t inspire you. Don’t work for arseholes. Leave.”
You can hear the full 42 minutes of interview and audience Q&A on the Mumbrellacast below.
- Mumbrella360 returns on June 5 and 6, 2013.
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast 

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Comments
22 Jun 12
12:44 pm
You know Andy knows stuff because he’s holding a coffee from Workshop Espresso, just outside the Hilton. Barry @ Workshop makes the best coffee in Sydney.
http://www.au.timeout.com/sydn.....p-espresso
22 Jun 12
1:22 pm
… that around the 7-minute mark that the only acceptable score is 9-out-of-10?
Morgan has CBA’s customer satisfaction at 77.2%, and for Business Banking it was 61.5%.
QED.
22 Jun 12
2:04 pm
How ironic that Andy says the break-up campaign is an old idea when Saatchi’s have done ‘Can’ offshore several times
22 Jun 12
2:08 pm
Andy… thanks. Just made my Friday. How lucky are Ikon
22 Jun 12
2:26 pm
Thanks Andy…just reaffirmed my decision to move on!
22 Jun 12
2:34 pm
I love this line:
“Don’t waste your time working somewhere that doesn’t inspire you. Don’t work for arseholes. Leave.”
Never a truer word has been said.
22 Jun 12
2:41 pm
Archie, I think you missed the point, he’s saying that old vs new doesn’t matter if it’s the right strategy to solve the marketing problem
22 Jun 12
2:43 pm
Hey Andy if you are looking for good marketing people who know about banking, you should look this young girl up.
http://www.youtube.com/watch?v=Bx5Sc3vWefE
She has a really grip on some of the issues with banks and their customers.
22 Jun 12
3:07 pm
Don’t work for arseholes? Guess I better leave the marketing industry then..
22 Jun 12
3:35 pm
straight up. simple. refreshing
22 Jun 12
4:31 pm
Good message in any business
22 Jun 12
5:31 pm
To all those arseholes out there who I worked for: may you live in interesting times…………..’til the karma gets you.
22 Jun 12
6:13 pm
Like what he’s got to say! I’m a fan
24 Jun 12
9:30 pm
Seems to be a lot of moderating going on here.
25 Jun 12
10:57 am
Since when is a new marketing communication, i.e. a fresh ad campaign, become a “rebrand” for Commonwealth bank?
The new campaign may be trying to reposition the brand, or more pertinently, distance itself from the previous Goodby work by adding a new tagline, but this new campaign execution does not maketh a”rebrand”.
A brand is much bigger than the latest ad campaign.
Poor.
25 Jun 12
12:13 pm
Whenever a new CMO is appointed to a big marketing gig, they always have two things on their to do list.
1-Fire old and hire new Agencies, and
2-Launch a new slogan.
Seldom are either done for the benefit of the brand, but rather for the CMO.
26 Jun 12
2:06 pm
Solid thinking Andy Lark on creating well enjoyed brands. Especially of note the things Andy is “Sick and tired of,” and sensible advice on “assholes” but the rest is right on the mark as well. Well done, Andy Lark! We love it!