Opinion
- What sex on the beach has in common with foolish tweeting
  
  Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
  
  And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
- The ABC’s Australian Story – brought to you by Head & Shoulders
  
  The screengrab below may not look like much, but it shows the historic moment that a TVC first ran next to ABC content. Head & Shoulders had the honour of advertising next to the flagship Australian Story. Read more »
- A “Visionary” in Press release Writing (with random Capital letters)
  
  Some days I get a couple of hundred emails, many of them press releases. Fair to say, not all are necessarily tailored for Mumbrella’s readers. This is one of them from today, with its own unique punctuation, language and grammar left as presented. Can anyone help me out with a translation? Read more »
- 20:20 foresight
  
  “The cancer of television audience erosion cannot be cured by the morphine shot that digital television provides. The cure for media companies is an engaged and well-funded multiplatform digital strategy.”
  
  AIMIA president Guy Gadney on the digital shift
- PR fakes, doorstep interviews, smoking gun emails and current affairs shows
  
  Wednesday night saw an interesting PR story appear on both Nine’s A Current Affair and Seven’s Today Tonight.
  
  PR man Jothy Hughes was caught hiring actresses to pretend to be angry divorcees selling their jewellery, for an item about a cash-for-gold company. Read more »
- In case you haven’t noticed, CommBank is starting to nail its digital marketing
  
  I’ve been impressed with Commonwealth Bank’s gradual efforts over the last year or more to ramp up its digital marketing. Read more »
- Kmart’s Anzac Day backflip was good PR in action
  
  While I’ve no idea what went on behind the scenes, it looks to me like Kmart’s rapid backflip regarding opening on Anzac Day is a classic of good crisis PR. Read more »
- The ABC is not for sale
  
  “The vigorous pursuit of commercial agendas by some of our media rivals is allowing the facts to be sidelined in pursuit of a good story. There is a concerted attempt to portray the ABC’s role in the media as solely that of a niche provider – participating only in sections of the market not served by the commercial sector.”
  
  ABC boss Mark Scott
- What’s the point of papers printing corrections if they don’t own up to the mistake?
  
  There is a dark journalistic art known as the correction.
  
  It may appear to readers as an example of transparency on the part of the newspaper when those short paragraphs pop up clarifying some apparently minor matter. It’s not. Read more »
- Merrick’s time may be up
  
  Last week’s ratings saw a slump for Nova’s new breakfast show featuring Merrick Watts with Scott Dooley and Ricki-Lee Coulter compared to the previous Merrick & Rosso and Kate Ritchie version. In this guest posting, Simon Corbett argues that it’s time for Merrick to call it a day.
  
  There is a wonderful line spoken by Morgan Freeman in the movie ‘Million Dollar Baby’ when he talks of the end of his boxing career “Everybody’s got a particular number of fights in them – nobody tells you what that number is.” Read more »
- Google’s next move: free sites and domains for businesses
  
  Most weeks, Google makes an incremental move that seems, in retrospect, obvious. Read more »
- Spending the minister’s money
  
  “Four staff members managed to book into the same four-day public relations event and, reportedly, a great time was had by all.”
  
  Ever wondered who has the time to go to conferences? Ministerial staff
- Outdoor makes an impact (beware of the drop)
  
  It’s not every morning you start the day by handing over your mobile phone, taking off your watch, strapping on a hard hat and striding out into the wind on a narrow gantry above a terrifying drop.
  
  So it made something of a change to be on top of Glebe Island Silos in Sydney in the name of outdoor advertising. Read more »
- TV licence fee cuts a necessity
  
  The decision to reduce the licence fee, which is essentially a tax of up to 9 per cent on advertising revenue collected by free TV for the use of spectrum provided by the government to get our signal out to households, will benefit Channel Nine by about $25 million a year.”
  
  PBL Media’s Ian Law on the government’s move to reduce licence fees paid by FTV networks.
- Men and sanitary products – a no go zone
  
  Do ads for feminine hygiene products featuring idiotic men really work?
  
  I was asking myself this question as I was watching the soon-to-be launched TV ad for SCA Hygiene’s Libra Invisible pads. Read more »

Animal rescue from Ward6

Sydney based ad agency Ward6 has launched a provocative ad campaign designed to make it look like animals are trapped inside billboard display frames.

The “Trapped” campaign – which will feature in space donated by JC Decaux - is for WIRES, the Wildlife Information Rescue and Education Service.