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Announcing Mumbrella Kickstart 2015. Day 1: The Source paywall is down

Mumbrella today launches a new initiative aimed at helping readers get an early start on their industry knowledge and professional skills in 2015.

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Running all week, Kickstart 2015 will unveil a series of initiatives aimed at helping our audience hit the ground running in 2015.

Tomorrow Mumbrella will unveil its Summer School program. And on Wednesday, details will follow of another initiative involving the Mumbrella360 conference.

Today’s initiative sees the paywall come down for the next seven days on Mumbrella’s subscription marketing database The Source.

the sourceUsually priced at $999 per year, The Source – which offers comprehensive information on marketers, brands and agencies – will be free to access for anybody. The tool is designed for use by media sales people prospecting for leads and agencies looking to go on a new business drive.

The initiative offers the opportunity to make full use of The Source over the next week to plan business-generating activities during the slower early weeks of the year.

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