Announcing Mumbrella360 Masterclasses
Mumbrella today announces a new stream of content for next month’s Mumbrella360 conference.
In a new initiative, a series of industry experts on individual media and marketing topics will present nearly 30 masterclasses across the two days of the conference.
The 15-minute presentations cover topics including legal issues, social media, new business, PR, advertising, SEO, digital, media metrics, data, copywriting, programmatic trading and strategy.
Experts presenting include Steve Coll, the newly arrived executive creative director of Droga5, communications industry lawyer Stephen von Muenster, former Jetstar CEO Bruce Buchanan, US based data analytics expert Matt Hertig and digital radio guru Clive Dickens.
Also presenting is University of Queensland’s Dr Nic Carah, who will share his extensive research into how alcohol brands are using Facebook. And von Muenster will run a legal clinic, tackling any industry legal issues the audience may have.
And NIDA, the National Institute of Dramatic Arts, will present a masterclass tailored to use of the voice in public speaking such as pitches and presentations.
The Mumbrella360 Masterclasses will take place in a specially built theatre as part of the conference exhibition area. Conference delegates and those holding expo/networking passes will both be able to attend.
Tickets – and the full conference program – are available via this link.
Mumbrella360 Masterclass program:
Wednesday June 4
10am Legal masterclass
What the new privacy laws mean to brands
Stephen von Muenster – Principal, von Muenster Solicitors & Attorneys
10.30am Social media masterclass
Sick of research, thrilled by voyeurism. How to use social media to get genuine consumer insights
Andy Wright – managing director, R/GA
11am New business masterclass
What matters to a CEO in an agency relationship
Bruce Buchanan – CEO, ROKT and former Group CEO, Jetstar
11.30am Earned media masterclass
Why creative agencies need to master PR
Steve Coll – Executive Creative Director, Droga5
12noon Barter masterclass
The basics of corporate trade explained
Areef Vohra – Managing director, Active International
12.30pm SEO masterclass
The new SEO environment
Mark Armstrong – Managing director, FirstClick Consulting
1pm Exhibitions masterclass
How to use exhibitions to complement traditional marketing channels
James Laing – Head of sponsorship and insights, Diversified
Speaker to follow
1.30pm Public speaking masterclass
Communication in action
Sean Hall – corporate performance trainer, NIDA
2pm Media metrics masterclass
Making sense of cross media measurement
Mark Henning, Head of media and digital, Millward Brown
2.30pm Digital advertising masterclass
Brand safety and how to avoid your online ads ending up where you don’t want them
Paul Dovas, CEO, Audited Media Association of Australia
3pm Data masterclass
Three steps to maximising channel marketing mix – awareness, engagement, impact
Matt Hertig – Managing partner, Alight Analytics, Kansas City
3.30pm Creativity masterclass
How to think in pictures, not just words
Roghan McKerlie, Content director, Bullseye Digital
4pm Mobile marketing masterclass
CRM is dead – what you need to know about triggered mobile marketing
David Jones – CEO, StreetHawk
4.30pm Programmatic trading masterclass
Programmatic explained
Patrick Darcy, Director of programmatic trading, Mi9
Thursday June 5
10am Insights masterclass
The role of emotions in decision making
Georgina Woodley, Director, client services, BDRC Jones Donald
10.30am Advertising masterclass
The rough guide to global advertising copy
Jane Ketelbey – Client development director, Milward Brown
11am Digital media masterclass
SOLOMOVO: How social, local, mobile and video is reshaping engagement with audiences
Clive Dickens – Director of digital and innovation, Southern Cross Austereo
11.30am Marketing masterclass
What marketing can learn from the past. rethinking the basics of marketing, strategy, research and creativity
Mahesh Enjeti – Managing director, SAI Marketing Counsel
12noon Strategy masterclass
Consumer memory and the principles of driving brand growth through communications
Ben Taylor, Head of Strategy, Vizeum
12.30pm Digital masterclass
How to get your organisation to buy into a digital strategy
Simon McEwen – Business development manager, Precedent
1pm Exhibitions masterclass
How to use exhibitions to complement traditional marketing channels
James Laing – Head of sponsorship and insights, Diversified
1.30pm Experience strategy masterclass
Storytelling matters: how to create a narrative around your ideas and research
Tracy Brown – Lead user experience designer, DT
2pm Social media masterclass
What alcohol brands are up to on social media
Dr Nic Carah, Lecturer, University of Queensland
2.30pm PR masterclass
The power of puppies and kittens
Elise Meakin – Communications and campaigns manager, RSPCA Australia
3pm Blogging masterclass
The cut and paste syndrome and how to avoid it
Maha Obeid – Research manager, MediaConnect
3.30pm Legal masterclass
Steve’s legal clinic
Stephen von Muenster – Principal, von Muenster Solicitors & Attorneys
4pm Recruitment masterclass
Ageism in adland
Roseanne Donovan
4.30pm Media metrics masterclass
How do consumers really connect with media?
Presented by Ipsos
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