F.Y.I.

APMA Star Awards Call for Entries

The Australasian Promotional Marketing Association (APMA) and The Communications Council have announced the call for entries to the 2014 APMA Star Awards.

The announcement:

The Australasian Promotional Marketing Association (APMA) and The Communications Council today announce the call for entries to the 2014 APMA Star Awards.

Now in its ninth year, the awards celebrate the most outstanding promotional and experiential marketing work across Australia and New Zealand. Entries will be assessed on strategic relevance, originality, creative execution and effectiveness by a panel of industry experts.

Agencies are invited to submit entries until 6.00pm 31 May 2014, and all member agencies of The Communications Council are eligible for the APMA member rate for submissions.

Chairman of APMA, David Lo, said: “As a dedicated awards show, the Star Awards is an extremely important event for those of us working in the promotional and experiential space – it highlights who and what is leading the way and sets a benchmark for future campaigns. Each year, new opportunities open up, particularly with the rapid evolution of digital. I look forward to seeing how our industry has responded and for who it has paid off.”

Categories open for entry are:

1. Best Integrated Communications Campaign (Under $1 Million)

2. Best Integrated Communications Campaign (Over $1 Million)

3. Best Sponsorship or Tie-in Campaign

4. Best Use of Digital in a Campaign

5. Best Shopper Marketing Campaign

6. Best Use of Social Marketing in a Campaign

7. Best Brand Building Campaign

8. Best Business–to-Business Campaign (Business trade or internal)

9. Best Retail Account Specific or Channel Specific Campaign

10. Best Event or Experiential Marketing Campaign

11. Best Activity Generating Brand Awareness and Trial

12. Best Activity Generating Brand Volume

13. Best Activity Generating Brand Loyalty

14. Most Innovative Idea/Concept

15. Best Use of Creative in a Promotional Campaign

16. Best Cause or Charity – Related Campaign

17. Best Small Budget Campaign (AUD $75,000 and Under)

The Grand Prix will be awarded to the overall best campaign as judged by the APMA Star Award Jury.

APMA member agencies can also nominate Account Service and/or Creative staff for the Young Achiever of the Year title. The winner will not only have their work and achievements recognised but will also be awarded an overseas trip, courtesy of sponsor Free 2 Travel.

The APMA Executive Committee will also award a Lifetime Achievement Award for outstanding service to an industry figurehead with an exceptional track record in promotional and experiential marketing.

Key dates for this year’s awards are:

Deadline for entry: 6.00pm 31 May 2014

Finalists announced: Early July

Gold, Silver and Bronze category winners and the overall Grand Prix winner will be announced at the Star Awards event to be held in Sydney’s Shangri la Ballroom on the Thursday 7th

For more information on categories and how to enter, go to the APMA website.

Source: The Communications Council media release

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