APN Outdoor confirms win of Australia’s largest OOH contract

APN Outdoor has confirmed its retention of Australia’s largest transit Out Of Home tender, NSW Transit.

The announcement:

APN News & Media (ASX, NZX: APN) today announced that APN Outdoor has won Australia’s largest outdoor advertising contract, the NSW State Transit Authority Bus Fleet.

APN has successfully held the exclusive media rights for the NSW State Transit Authority advertising contract since 1987. It includes approximately 2,000 buses and provides comprehensive coverage
across Sydney. The contract is for a five year period with options to extend.

APN Outdoor won the contract following a competitive tender process held in the first half of 2012.

Richard Herring, CEO of APN Outdoor said “We are delighted with the result. Winning the largest outdoor advertising contract in the country is a tremendous achievement and a strong endorsement of the calibre of APN Outdoor. There are a number of innovative new formats we plan to rollout and we look forward to continuing our relationship with the NSW State Transit Authority.”

The NSW State Transit Authority contract follows APN Outdoor’s recent success in winning exclusive contracts with the South Australian Government Bus Fleet and the Brisbane City Council Bus Fleet.

APN Outdoor is a leading outdoor advertising operator in Australia and the only national provider of transit advertising offering coverage across all metropolitan markets.

Source: press release

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