APN Outdoor launches inaugural CityRail campaign for Emirates

Outdoor company APN sells its first CityRail on train campaign.

The announcement:

APN Outdoor, Australia’s leading outdoor advertising operator, has announced Emirates as the inaugural advertiser on the exterior of CityRail trains.

This is the first time ‘on-train’ advertising on CityRail trains has been sold to a 3rd party advertiser by an out of home operator.  The on-train advertising package comprises two (2) Tangara trains of eight (8) carriages each with exterior panels (6.2m x 0.8m) placed on each side of the carriage (i.e. total of 32 panels across the 16 carriages).

Coverage is significant with both Tangara trains servicing the North shore and western suburban lines.  Research conducted by APN Outdoor (source: HOOP research, 2011 : n = 500) indicates 76% of rail commuters agree the rail environment is a good place to reach them and 67% say they notice ads at trains stations more than other places.

Richard Herring, CEO of APN Outdoor said:

“The launch of on-train advertising represents another milestone in APN Outdoor’s long relationship with RailCorp.  The ongoing innovation and development of new RailCorp advertising assets is a key component to our overall growth strategy.”

The inaugural Emirates campaign commences on 18 June 2012.

Source: press release

Comments


  1. Lisa
    19 Jun 12
    4:29 pm

  2. Seen the train this morning.. Only reason I looked was because it was NEW – but the format is not what I expected. Very Limiting!

  3. Steve
    20 Jun 12
    12:20 am

  4. 7 News have had a story covering this – with an image of the above train.

    http://www.youtube.com/watch?v=Li0uBakSB-s