APN Outdoor unveils ‘turn heads’ positioning
APN Outdoor has become the latest company in Australia’s competitive out of home sector to unveil a new brand positioning.
The company – which is owned by APN News & Media and private equity firm Quadrant – is positioning around the tagline “Turn Heads”.
Although not a rebrand, the new line comes weeks after Adshel – jointly owned by APN and Clear Channel International – revealed its new branding. And oOh! Media is currently in the process of rebranding its Eye assets which is purchased from Ten last year.
The work was created inhouse. Janine Wood, GM of marketing for APN Outdoor said: “In its purest form, APN Outdoor Turn Heads is a directive to our audience, if you want to turn heads, use APN Outdoor. It tells our customers– agency and direct alike – what our product delivers them; an audience that is keen and attentive to our portfolio.”
The outdoor market is currently in tough competition with the short term advertising market leading all of the key outdoor players to look for opportunities to differentiate themselves.
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I’m pretty sure this can’t be called positioning. It’s just a generic way of saying what they do
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The new iPod ad!
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Surely they didn’t just type ‘turning head’ into google images and use the first stock shot that came up…
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@Whostock – it appears that way.
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