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Opinion
Battle of the Big Thinking part 2; Giving voice to bloggers; Trust and the human voice; Closing SBS to fund journalism
Yesterday saw the APG’s Battle of Big Thinking. The second session covered big storytelling ideas.
Speaker: Antony Loewenstein, Writer
Topic: Why the western press is failing to use alternative voices
Quote: “A lot of people in the corporate press are not so much afraid as unimaginative.” Read more »
Battle of Big Thinking part 1: Creating unique brands; Changing the world; Perth vs Sydney
Yesterday saw the APG’s Battle of Big Thinking. The first session covered big business ideas.
Speaker: Peter Williams – CEO, Deloitte Digital
Topic: The formula for changing the world
Quote: “Any match in the box can start a fire.” Read more »
Carlton ads show it’s possible for a client to kill a campaign twice
Remember the furore over the banned Carlton ads?
Suspicious types predicted they’d quickly leak onto the internet.
And sure enough, they are indeed now online, triggering more suspicion that the whole thing was a plan all along.
However, who looks to me like a brand new fumbling of the digital strategy to go on top of the earlier mess, at least proves the whole thing was a genuine cock-up. Read more »
Live from SXSW. Day 2. The question about data nobody asked
In his second guest posting from the SXSW conference in Texas, Sound Alliance commercial director Ben Shepherd talks about the big question that nobody asked. Read more »
Why I’m over live blogging (and I’m not sure about live tweeting either)
I’m falling out of love with live blogging, and indeed live tweeting, from events. Too often, you end up being little more than a snarky dictaphone.
My moment of clarity came yesterday, on the first day of Adtech, and my last live blog may come this afternoon at the APG’s Battle of Big Thinking. Read more »
What’s happening at the other digital conference…
In his guest posting, Sound Alliance commercial director Ben Shepherd writes from the SXSW Interactive conference in Austin, Texas where he learnt that “Twitter is just a bunch of digital people talking to themselves, about themselves”.
Adtech Sydney live blog: The financial CEOs
Welcome back to Adtech Sydney. The CEOs mentioned in the headline above are Roger Grobler of Real Insurance, Gerd Schenkel of UBank and Harry Wendt of Westpac. So expect finance fun. Read more »
Adtech Sydney – early impressions: nothing to start a riot; nothing to stop a riot
We’re half way through day one of AdTech Sydney, my netbook is recharged and it’s back to the grindstone.
So what to make of it so far? Read more »
Adtech live blog – Big ideas (and why iSpyLevis wasn’t one)
Welcome back to Adtech Sydney.
We’re into the second session, and I’m sitting in on a debate on Big ideas. Read more »
Adtech Day 1: Live blog – Unilever’s Babs Rangaiah & Jenny Williams
Welcome to Mumbrella’s live blog from Adtech Sydney.
8.54. The hall’s starting to fill. Here we go…
After a loud burst of Massive Attack or something suchlike chairman Jenny Williams takes the stage.
And we’re off. And we’re straight into the annual question. Will this be the year of mobile. It usually takes at least half an hour til somebody asks that. Read more »
Women don’t need special treatment
“I fail to see why women are obliged to compete in the intellectual equivalent of the Paralympics.”
A Cat In A Tree argues that the Social Media Women group will not help the feminist cause
Libra ad wins the online lads’ vote
While Mumbrella has not been a fan of the new ad for Libra Invisibles by Clemenger BBDO, it’s fair to say that a portion of the video viewing public is. Read more »
Was Vega a flop or just ahead of its time?
It was a sad day for DMG Radio yesterday when it was forced to hammer the final nail in the coffin of its baby boomer Vega stations.
I remember writing about the launch of Sydney and Melbourne stations back in August 2005. It has now become a sad irony that the radio network was named after the brightest star in the constellation Lyra. Read more »
Thinking caps and boxing gloves
So how much is a new idea worth?
I ask that because last night it came up in conversation with a member of the digerati when I asked him if he was going to next Wednesday’s Battle Of Big Thinking. Read more »
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
Apparently editors nurture their journalists by telling them it’s okay to get stuff wrong
Good to see that social media stormtrooper Laurel Papworth was doing her bit at the Media 140 conference in Sydney to improve the audience’s understanding of how newsrooms work.
“I do wonder if journalists are a little bit cossetted, by having an editor that has a loving, guiding hand over their work, saying to them ‘Never mind if you get something wrong’. Because as bloggers, I know that my audience is pretty tough on me.”
Well done, Laurel, that’s an uncanny reflection of the typical newspaper morning conference. Everyone knows how nurturing editors generally are, expecially of journos who make mistakes. Well researched, old bean.
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In today’s Mumbo Report from Studio 33:
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Comments
6 Nov 09
5:30 pm
Groan.
6 Nov 09
5:46 pm
Thanks for reminding me Laurel, I need to get back and organise the care bears for Monday’s news meeting.
6 Nov 09
5:47 pm
Oh that was my attempt at humour – but journos came up afterwards with much love for their editors.
Impressed that you once again caught the big picture stuff Mumbles. Let’s see: someone unfollowed me on twitter. Blogged? CHECK. Someone wore my name tag at a conference. Blogged? CHECK. I fell out of the Power150 for 5 minutes while I changed my blog over. Blogged? CHECK. I made a joke at a conference that fell the teeniest weensiest bit flat. Blogged? CHECK.
Keep up the good work old bean – it keeps the nutters off our blogs and on yours.
6 Nov 09
6:34 pm
rivetting.
if a laurel papworth speaks at a conference, but no one is listening, does she make a sound?
7 Nov 09
9:16 am
There’s nothing more entertaining that people who have never worked in journalism commentating on how journalism should work
8 Nov 09
12:43 pm
Thanks for picking up and running with this one Tim. I too heard this little pearl of wisdom from Laurel at Media140 and nearly choked on my iphone.
I feel very sad that she’s never enjoyed that special kind of ‘love’ that an overworked, cranky deadline bound Editor likes to dish out to their journos… especially when we make a mistake. Hilarious indeed.
8 Nov 09
6:42 pm
Laurel, I think the point is coming through loud and clear.
Namely, that you haven’t the faintest what you’re talking about.
9 Nov 09
8:23 am
Is she constipated or something? Big picture? There was no picture in that speech just a few poorly placed brush strokes.
9 Nov 09
3:52 pm
“It’s okay to stuff up”……..bloody hell, I have never met an editor who didn’t have a bowel collapse over a mistake in his/her publication. And, someone was going to pay for it!!!
9 Nov 09
9:02 pm
As an ex newspaper hack I’m really surprised that Laurel Papworth didn’t get laughed off stage, dragged back on and laughed off again.
Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?
Those that can do, those that can’t teach, and those that can’t teach, based on this clip, well that’s Laurel Papworths specialty.
9 Nov 09
10:01 pm
“Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?”
I based my humorous comment on work I did at both News (in Adelaide) and Fairfax, in the 1980s and 1990s, particularly Fairfax editors, bless ‘em. Also I have worked a handful of agencies since 1993 and my client list can be seen at http://laurelpapworth.com/testimonials/ including working on a project that went on to win an Emmy award in interactive/social media.
“Those that can do, those that can’t teach, and those that can’t teach…”
I teach at the University of Sydney (since 2005) and Australian Film TV Radio School (1 year) on social media. I have run workshops for many industry organisations in Australia and Asia as well as private workshops for global companies. You can find the latest course information on my site.
I would’ve thought research would be a function of a newspaper hack, even an ex one? Though if you only get your information from @Mumbrella …
Thank you for asking,
Laurel @SilkCharm
PS Mumbles, friends of mine are commenting and it’s not being approved. Deliberate or in your spam folder?
9 Nov 09
10:57 pm
Hey Laurel,now that you’ve latched onto Twitter as your gravy train, are you still defending Second Life and pretending it didn’t basically die and turn out to be a huge waste of time, effort and expense for ABC, Dell, Telstra et al, as you once famously tried to do with SMH?
9 Nov 09
11:19 pm
I’d be unlikely to say that Second Life was dying when in fact it has grown enormously and today has the most active members that it has ever had. Don’t believe everything you read in the Press about virtual worlds being niche – they have huge investments this year and 60 movies are currently in production with major studios based on games and virtual worlds.
Not sure which article in the SMH – sounds more like the presentation I gave at PANPA (the conference for media proprietors in SE Asia/Australia/NZ).
9 Nov 09
11:33 pm
Can’t help but think this is a particularly bitchy backlash over nothing, even for this site!
10 Nov 09
9:36 am
Agreed Jen. I am seriously beginning to pity Tim that, like a school ground bully, he has to pick on Laurel this way. I suspect it’s because she has come to represent the social media ‘camp’ and is an easy target for him. His fascination also borders on stalking in how he picks up on minutiae. But regardless it explains in the end why Laurel and other Australian media sites who understand Social Media, are much higher than Mumbrella in the charts like the AdAge Power 150 marketing and media – they engage with real people and not those role playing inside corporate entities.
10 Nov 09
7:47 pm
Thanks for your bio @Laurel – looks like some great real world experience 10-20 years ago.
13 Nov 09
7:01 am
As Laurel’s editor @Gary, did you tell her that its OK for her to get her media140 content wrong?
13 Nov 09
7:28 am
Aplet he is also her boyfriend, which is why he defends her every where he goes. Must be a full time job these days
18 Nov 09
1:59 pm
Mumbrella takes a fresh angle on reporting the media and marketing news, but It makes me sick to read the comments by a smarmy, arrogant, inner clique of people picking on others in the industry.
It’s unprofessional and there doesn’t appear to be any code of conduct behind it – it’s simply open slather.
Sure, let’s be witty and smart, incisive and critical. Still, is there really a need to turn on the malicious personal commentary? Methinks it says more about the person commenting than it does of the person you throw stones at.
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