-
Opinion
Video: How to win new business
Mumbrella Question Time saw the panel asked the secrets of winning new business. Read more »
Let’s stop the anonymous vitriol
In this guest posting, Peter Bray, boss of The Brand Shop, takes issue with negative comments from anonymous posters on Mumbrella and elsewhere.
There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Mumbrella and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a “watch out”. I’m open to learning as much as I can from others, and encourage those around me to do the same.
My basic assumption, however, is that because an ad has been produced by a professional agency, and had the approval from the client, then the end result must be doing something right. Therefore, without knowing the practical rationale behind the ad, for me to have a strong opinion about whether it is great advertising would be kind of arrogant. There is a reason that awards shows ask for information about why an ad was created: they are rarely judged on end product alone.
So as someone who enjoys watching the work that our industry creates, I am stunned at the level of vitriol stemming from some people’s comments in both this blog and others. Read more »
Read his lips
This is several weeks old, but worth a look. It’s certainly an original way to deal with media criticism.It features Air NZ boss Rob Fyfe responding to weekly current affairs magazine The Listener using the medium of sign language. Read more »
Let’s not be too positive just yet – the nail is still there
It’s more than a year since News Ltd’s marketing boss Joe Talcott used the memorable analogy of a dog whimpering on a nail to describe the structural change the industry needs to go through. Read more »
The AdNews numbers that mislead the market
It’s always a tad tawdry when competitors attack each other, but I hope you’ll bear with me…
Whether cynically or through incompetence, AdNews has been misleading its advertisers by providing them with data that seems to suggest they have six times their true online audience.
Allow me to present the evidence. Read more »
Technology will help us own the agenda – all day, every day
In this opening speech to the Future Forum of the Newspaper Publishers Association, News Ltd CEO John Hartigan argued that news organisations have the opportunity to become more rather than less relevant.
Today I want to talk about a tipping point that heralds the most exciting era for journalism. The most exciting era ever.
This tipping point is already upon us. It has arrived at lightning speed, with the explosion in demand for mobile devices.
I am not consigning newspapers to the scrapheap. Not by a long shot.
But this tipping point is going to change journalism forever. In my opinion, very much for the better. Read more »
The real time shit sandwich detector
In this guest post, Clive Burcham of The Conscience Organisation, relishes the instant feedback of social media.
I’ve been making brand driven content since 1996 and often I’ve been so close to the work that I couldn’t tell the difference between if we were chomping on a shit sandwich or savouring the crème de la creme. From an audience perspective, we wouldn’t know the difference for weeks or months. What excites me most now is that we know within 24 hours if we’ve developed shit or cream. Read more »
SMH shows how to make a home page takeover work
When you’re a commercial organisation, balancing the needs of consumers with the need to make money through ads is tricky.
Among the organisations that sometimes goes the wrong way in my view is Fairfax, with its autostart video ads, for instance.
But today, a bit of unreserved praise Read more »
Inside the Foxtel factory
Having been at the launch of Foxtel’s new season the other night, nine points occur… Read more »
ABC News 24 – a handy service for niche journalists
It may not have many viewers yet, but ABC News 24 saves specialist journos having to leave their desks, argues Delimiter’s Renai LeMay
When media commentators discuss the future of journalism, they usually agree on at least one thing: It will involve much fewer generalists and more reporters dedicated to exhaustively covering niche fields. Read more »
The seven ages of Carlton Draught’s Made From Beer
Today sees the launch of “Slow Mo”, the latest instalment of Carlton Draught’s irreverent Made From Beer series.
It’s been quite a run – from the highly awarded Big Ad, to the comedy of Flash Beer, to the debacle of the abortive banned Tingle campaign. These are the seven ages of Made From Beer… Read more »
Real consumers don’t have ‘brand conversations’. They use search
In this guest posting, Simon van Wyk argues that much as marketers might wish otherwise, most consumers don’t have emotional connections with brands
I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies. Read more »
Hot, censoring atheists: Google’s insight into what punters think about pollies and journos
One of the charms of Google is autocomplete, where it takes a punt on what you’re going to ask, based on what the rest of the world has been wondering previously.
And it certainly gives a few insights into the high quality of political debate about the Labor leaders in the run up to the election.
Take NSW premiere Kristina Keneally… Read more »
The copyright-busting election
This is rapidly turning into the copyright-infringing election. Read more »
Digital Fail: The gaping void in digital training is failing our industry
In this guest post, Amnesia Razorfish’s Iain McDonald warns that the industry has fallen badly behind on digital training.
Before I get accused of trolling with that headline, I’ll state what I think is obvious: The current education system isn’t producing or nurturing enough ‘digitally skilled’ individuals to sustain a growing a digital economy. Read more »
Apparently editors nurture their journalists by telling them it’s okay to get stuff wrong
Good to see that social media stormtrooper Laurel Papworth was doing her bit at the Media 140 conference in Sydney to improve the audience’s understanding of how newsrooms work.
“I do wonder if journalists are a little bit cossetted, by having an editor that has a loving, guiding hand over their work, saying to them ‘Never mind if you get something wrong’. Because as bloggers, I know that my audience is pretty tough on me.”
Well done, Laurel, that’s an uncanny reflection of the typical newspaper morning conference. Everyone knows how nurturing editors generally are, expecially of journos who make mistakes. Well researched, old bean.
November 6th, 2009 at 5:24 pm
-
Follow Us
-
Email Newsletter
Latest Jobs- Junior Producer - Sydney
- Senior E-commerce Marketing Specialist – Travel sector - Sydney
- Product Manager - Online Media Company - Sydney
- Marketing Executive - global technology company - Sydney
- 1192 Account Director, Melbourne - Melbourne
- Communications Strategist - Sydney
- Brand Strategist - Sydney or Melbourne
- Senior Account Manager, Sports Marketing - Sydney
- Graduate Analyst - Digital Media, $35,000 to $50,000 depending on experience - Sydney
- Head of Content & Ideation - Sydney, NSW, Australia
Comments
6 Nov 09
5:30 pm
Groan.
6 Nov 09
5:46 pm
Thanks for reminding me Laurel, I need to get back and organise the care bears for Monday’s news meeting.
6 Nov 09
5:47 pm
Oh that was my attempt at humour – but journos came up afterwards with much love for their editors.
Impressed that you once again caught the big picture stuff Mumbles. Let’s see: someone unfollowed me on twitter. Blogged? CHECK. Someone wore my name tag at a conference. Blogged? CHECK. I fell out of the Power150 for 5 minutes while I changed my blog over. Blogged? CHECK. I made a joke at a conference that fell the teeniest weensiest bit flat. Blogged? CHECK.
Keep up the good work old bean – it keeps the nutters off our blogs and on yours.
6 Nov 09
6:34 pm
rivetting.
if a laurel papworth speaks at a conference, but no one is listening, does she make a sound?
7 Nov 09
9:16 am
There’s nothing more entertaining that people who have never worked in journalism commentating on how journalism should work
8 Nov 09
12:43 pm
Thanks for picking up and running with this one Tim. I too heard this little pearl of wisdom from Laurel at Media140 and nearly choked on my iphone.
I feel very sad that she’s never enjoyed that special kind of ‘love’ that an overworked, cranky deadline bound Editor likes to dish out to their journos… especially when we make a mistake. Hilarious indeed.
8 Nov 09
6:42 pm
Laurel, I think the point is coming through loud and clear.
Namely, that you haven’t the faintest what you’re talking about.
9 Nov 09
8:23 am
Is she constipated or something? Big picture? There was no picture in that speech just a few poorly placed brush strokes.
9 Nov 09
3:52 pm
“It’s okay to stuff up”……..bloody hell, I have never met an editor who didn’t have a bowel collapse over a mistake in his/her publication. And, someone was going to pay for it!!!
9 Nov 09
9:02 pm
As an ex newspaper hack I’m really surprised that Laurel Papworth didn’t get laughed off stage, dragged back on and laughed off again.
Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?
Those that can do, those that can’t teach, and those that can’t teach, based on this clip, well that’s Laurel Papworths specialty.
9 Nov 09
10:01 pm
“Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?”
I based my humorous comment on work I did at both News (in Adelaide) and Fairfax, in the 1980s and 1990s, particularly Fairfax editors, bless ‘em. Also I have worked a handful of agencies since 1993 and my client list can be seen at http://laurelpapworth.com/testimonials/ including working on a project that went on to win an Emmy award in interactive/social media.
“Those that can do, those that can’t teach, and those that can’t teach…”
I teach at the University of Sydney (since 2005) and Australian Film TV Radio School (1 year) on social media. I have run workshops for many industry organisations in Australia and Asia as well as private workshops for global companies. You can find the latest course information on my site.
I would’ve thought research would be a function of a newspaper hack, even an ex one? Though if you only get your information from @Mumbrella …
Thank you for asking,
Laurel @SilkCharm
PS Mumbles, friends of mine are commenting and it’s not being approved. Deliberate or in your spam folder?
9 Nov 09
10:57 pm
Hey Laurel,now that you’ve latched onto Twitter as your gravy train, are you still defending Second Life and pretending it didn’t basically die and turn out to be a huge waste of time, effort and expense for ABC, Dell, Telstra et al, as you once famously tried to do with SMH?
9 Nov 09
11:19 pm
I’d be unlikely to say that Second Life was dying when in fact it has grown enormously and today has the most active members that it has ever had. Don’t believe everything you read in the Press about virtual worlds being niche – they have huge investments this year and 60 movies are currently in production with major studios based on games and virtual worlds.
Not sure which article in the SMH – sounds more like the presentation I gave at PANPA (the conference for media proprietors in SE Asia/Australia/NZ).
9 Nov 09
11:33 pm
Can’t help but think this is a particularly bitchy backlash over nothing, even for this site!
10 Nov 09
9:36 am
Agreed Jen. I am seriously beginning to pity Tim that, like a school ground bully, he has to pick on Laurel this way. I suspect it’s because she has come to represent the social media ‘camp’ and is an easy target for him. His fascination also borders on stalking in how he picks up on minutiae. But regardless it explains in the end why Laurel and other Australian media sites who understand Social Media, are much higher than Mumbrella in the charts like the AdAge Power 150 marketing and media – they engage with real people and not those role playing inside corporate entities.
10 Nov 09
7:47 pm
Thanks for your bio @Laurel – looks like some great real world experience 10-20 years ago.
13 Nov 09
7:01 am
As Laurel’s editor @Gary, did you tell her that its OK for her to get her media140 content wrong?
13 Nov 09
7:28 am
Aplet he is also her boyfriend, which is why he defends her every where he goes. Must be a full time job these days
18 Nov 09
1:59 pm
Mumbrella takes a fresh angle on reporting the media and marketing news, but It makes me sick to read the comments by a smarmy, arrogant, inner clique of people picking on others in the industry.
It’s unprofessional and there doesn’t appear to be any code of conduct behind it – it’s simply open slather.
Sure, let’s be witty and smart, incisive and critical. Still, is there really a need to turn on the malicious personal commentary? Methinks it says more about the person commenting than it does of the person you throw stones at.
Trackbacks/Pingbacks