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Opinion
What sex on the beach has in common with foolish tweeting
Remember the woman who was arrested for having sex on the beach in Dubai and nearly went to prison? I used to work with her.
And I think the experience she went though has more in common with the pitfalls of social media than may be immediately obvious. Read more »
The ABC’s Australian Story – brought to you by Head & Shoulders
The screengrab below may not look like much, but it shows the historic moment that a TVC first ran next to ABC content. Head & Shoulders had the honour of advertising next to the flagship Australian Story. Read more »
A “Visionary” in Press release Writing (with random Capital letters)
Some days I get a couple of hundred emails, many of them press releases. Fair to say, not all are necessarily tailored for Mumbrella’s readers. This is one of them from today, with its own unique punctuation, language and grammar left as presented. Can anyone help me out with a translation? Read more »
20:20 foresight
“The cancer of television audience erosion cannot be cured by the morphine shot that digital television provides. The cure for media companies is an engaged and well-funded multiplatform digital strategy.”
PR fakes, doorstep interviews, smoking gun emails and current affairs shows
Wednesday night saw an interesting PR story appear on both Nine’s A Current Affair and Seven’s Today Tonight.
PR man Jothy Hughes was caught hiring actresses to pretend to be angry divorcees selling their jewellery, for an item about a cash-for-gold company. Read more »
In case you haven’t noticed, CommBank is starting to nail its digital marketing
I’ve been impressed with Commonwealth Bank’s gradual efforts over the last year or more to ramp up its digital marketing. Read more »
Kmart’s Anzac Day backflip was good PR in action
While I’ve no idea what went on behind the scenes, it looks to me like Kmart’s rapid backflip regarding opening on Anzac Day is a classic of good crisis PR. Read more »
The ABC is not for sale
“The vigorous pursuit of commercial agendas by some of our media rivals is allowing the facts to be sidelined in pursuit of a good story. There is a concerted attempt to portray the ABC’s role in the media as solely that of a niche provider – participating only in sections of the market not served by the commercial sector.”
What’s the point of papers printing corrections if they don’t own up to the mistake?
There is a dark journalistic art known as the correction.
It may appear to readers as an example of transparency on the part of the newspaper when those short paragraphs pop up clarifying some apparently minor matter. It’s not. Read more »
Merrick’s time may be up
Last week’s ratings saw a slump for Nova’s new breakfast show featuring Merrick Watts with Scott Dooley and Ricki-Lee Coulter compared to the previous Merrick & Rosso and Kate Ritchie version. In this guest posting, Simon Corbett argues that it’s time for Merrick to call it a day.
There is a wonderful line spoken by Morgan Freeman in the movie ‘Million Dollar Baby’ when he talks of the end of his boxing career “Everybody’s got a particular number of fights in them – nobody tells you what that number is.” Read more »
Google’s next move: free sites and domains for businesses
Most weeks, Google makes an incremental move that seems, in retrospect, obvious. Read more »
Spending the minister’s money
“Four staff members managed to book into the same four-day public relations event and, reportedly, a great time was had by all.”
Ever wondered who has the time to go to conferences? Ministerial staff
Outdoor makes an impact (beware of the drop)
It’s not every morning you start the day by handing over your mobile phone, taking off your watch, strapping on a hard hat and striding out into the wind on a narrow gantry above a terrifying drop.
So it made something of a change to be on top of Glebe Island Silos in Sydney in the name of outdoor advertising. Read more »
TV licence fee cuts a necessity
The decision to reduce the licence fee, which is essentially a tax of up to 9 per cent on advertising revenue collected by free TV for the use of spectrum provided by the government to get our signal out to households, will benefit Channel Nine by about $25 million a year.”
PBL Media’s Ian Law on the government’s move to reduce licence fees paid by FTV networks.
Men and sanitary products – a no go zone
Do ads for feminine hygiene products featuring idiotic men really work?
I was asking myself this question as I was watching the soon-to-be launched TV ad for SCA Hygiene’s Libra Invisible pads. Read more »
Apparently editors nurture their journalists by telling them it’s okay to get stuff wrong
Good to see that social media stormtrooper Laurel Papworth was doing her bit at the Media 140 conference in Sydney to improve the audience’s understanding of how newsrooms work.
“I do wonder if journalists are a little bit cossetted, by having an editor that has a loving, guiding hand over their work, saying to them ‘Never mind if you get something wrong’. Because as bloggers, I know that my audience is pretty tough on me.”
Well done, Laurel, that’s an uncanny reflection of the typical newspaper morning conference. Everyone knows how nurturing editors generally are, expecially of journos who make mistakes. Well researched, old bean.
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In today’s Mumbo Report from Studio 33:
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Comments
6 Nov 09
5:30 pm
Groan.
6 Nov 09
5:46 pm
Thanks for reminding me Laurel, I need to get back and organise the care bears for Monday’s news meeting.
6 Nov 09
5:47 pm
Oh that was my attempt at humour – but journos came up afterwards with much love for their editors.
Impressed that you once again caught the big picture stuff Mumbles. Let’s see: someone unfollowed me on twitter. Blogged? CHECK. Someone wore my name tag at a conference. Blogged? CHECK. I fell out of the Power150 for 5 minutes while I changed my blog over. Blogged? CHECK. I made a joke at a conference that fell the teeniest weensiest bit flat. Blogged? CHECK.
Keep up the good work old bean – it keeps the nutters off our blogs and on yours.
6 Nov 09
6:34 pm
rivetting.
if a laurel papworth speaks at a conference, but no one is listening, does she make a sound?
7 Nov 09
9:16 am
There’s nothing more entertaining that people who have never worked in journalism commentating on how journalism should work
8 Nov 09
12:43 pm
Thanks for picking up and running with this one Tim. I too heard this little pearl of wisdom from Laurel at Media140 and nearly choked on my iphone.
I feel very sad that she’s never enjoyed that special kind of ‘love’ that an overworked, cranky deadline bound Editor likes to dish out to their journos… especially when we make a mistake. Hilarious indeed.
8 Nov 09
6:42 pm
Laurel, I think the point is coming through loud and clear.
Namely, that you haven’t the faintest what you’re talking about.
9 Nov 09
8:23 am
Is she constipated or something? Big picture? There was no picture in that speech just a few poorly placed brush strokes.
9 Nov 09
3:52 pm
“It’s okay to stuff up”……..bloody hell, I have never met an editor who didn’t have a bowel collapse over a mistake in his/her publication. And, someone was going to pay for it!!!
9 Nov 09
9:02 pm
As an ex newspaper hack I’m really surprised that Laurel Papworth didn’t get laughed off stage, dragged back on and laughed off again.
Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?
Those that can do, those that can’t teach, and those that can’t teach, based on this clip, well that’s Laurel Papworths specialty.
9 Nov 09
10:01 pm
“Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?”
I based my humorous comment on work I did at both News (in Adelaide) and Fairfax, in the 1980s and 1990s, particularly Fairfax editors, bless ‘em. Also I have worked a handful of agencies since 1993 and my client list can be seen at http://laurelpapworth.com/testimonials/ including working on a project that went on to win an Emmy award in interactive/social media.
“Those that can do, those that can’t teach, and those that can’t teach…”
I teach at the University of Sydney (since 2005) and Australian Film TV Radio School (1 year) on social media. I have run workshops for many industry organisations in Australia and Asia as well as private workshops for global companies. You can find the latest course information on my site.
I would’ve thought research would be a function of a newspaper hack, even an ex one? Though if you only get your information from @Mumbrella …
Thank you for asking,
Laurel @SilkCharm
PS Mumbles, friends of mine are commenting and it’s not being approved. Deliberate or in your spam folder?
9 Nov 09
10:57 pm
Hey Laurel,now that you’ve latched onto Twitter as your gravy train, are you still defending Second Life and pretending it didn’t basically die and turn out to be a huge waste of time, effort and expense for ABC, Dell, Telstra et al, as you once famously tried to do with SMH?
9 Nov 09
11:19 pm
I’d be unlikely to say that Second Life was dying when in fact it has grown enormously and today has the most active members that it has ever had. Don’t believe everything you read in the Press about virtual worlds being niche – they have huge investments this year and 60 movies are currently in production with major studios based on games and virtual worlds.
Not sure which article in the SMH – sounds more like the presentation I gave at PANPA (the conference for media proprietors in SE Asia/Australia/NZ).
9 Nov 09
11:33 pm
Can’t help but think this is a particularly bitchy backlash over nothing, even for this site!
10 Nov 09
9:36 am
Agreed Jen. I am seriously beginning to pity Tim that, like a school ground bully, he has to pick on Laurel this way. I suspect it’s because she has come to represent the social media ‘camp’ and is an easy target for him. His fascination also borders on stalking in how he picks up on minutiae. But regardless it explains in the end why Laurel and other Australian media sites who understand Social Media, are much higher than Mumbrella in the charts like the AdAge Power 150 marketing and media – they engage with real people and not those role playing inside corporate entities.
10 Nov 09
7:47 pm
Thanks for your bio @Laurel – looks like some great real world experience 10-20 years ago.
13 Nov 09
7:01 am
As Laurel’s editor @Gary, did you tell her that its OK for her to get her media140 content wrong?
13 Nov 09
7:28 am
Aplet he is also her boyfriend, which is why he defends her every where he goes. Must be a full time job these days
18 Nov 09
1:59 pm
Mumbrella takes a fresh angle on reporting the media and marketing news, but It makes me sick to read the comments by a smarmy, arrogant, inner clique of people picking on others in the industry.
It’s unprofessional and there doesn’t appear to be any code of conduct behind it – it’s simply open slather.
Sure, let’s be witty and smart, incisive and critical. Still, is there really a need to turn on the malicious personal commentary? Methinks it says more about the person commenting than it does of the person you throw stones at.
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