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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Apparently editors nurture their journalists by telling them it’s okay to get stuff wrong
Good to see that social media stormtrooper Laurel Papworth was doing her bit at the Media 140 conference in Sydney to improve the audience’s understanding of how newsrooms work.
“I do wonder if journalists are a little bit cossetted, by having an editor that has a loving, guiding hand over their work, saying to them ‘Never mind if you get something wrong’. Because as bloggers, I know that my audience is pretty tough on me.”
Well done, Laurel, that’s an uncanny reflection of the typical newspaper morning conference. Everyone knows how nurturing editors generally are, expecially of journos who make mistakes. Well researched, old bean.
November 6th, 2009 at 5:24 pm
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Comments
6 Nov 09
5:30 pm
Groan.
6 Nov 09
5:46 pm
Thanks for reminding me Laurel, I need to get back and organise the care bears for Monday’s news meeting.
6 Nov 09
5:47 pm
Oh that was my attempt at humour – but journos came up afterwards with much love for their editors.
Impressed that you once again caught the big picture stuff Mumbles. Let’s see: someone unfollowed me on twitter. Blogged? CHECK. Someone wore my name tag at a conference. Blogged? CHECK. I fell out of the Power150 for 5 minutes while I changed my blog over. Blogged? CHECK. I made a joke at a conference that fell the teeniest weensiest bit flat. Blogged? CHECK.
Keep up the good work old bean – it keeps the nutters off our blogs and on yours.
6 Nov 09
6:34 pm
rivetting.
if a laurel papworth speaks at a conference, but no one is listening, does she make a sound?
7 Nov 09
9:16 am
There’s nothing more entertaining that people who have never worked in journalism commentating on how journalism should work
8 Nov 09
12:43 pm
Thanks for picking up and running with this one Tim. I too heard this little pearl of wisdom from Laurel at Media140 and nearly choked on my iphone.
I feel very sad that she’s never enjoyed that special kind of ‘love’ that an overworked, cranky deadline bound Editor likes to dish out to their journos… especially when we make a mistake. Hilarious indeed.
8 Nov 09
6:42 pm
Laurel, I think the point is coming through loud and clear.
Namely, that you haven’t the faintest what you’re talking about.
9 Nov 09
8:23 am
Is she constipated or something? Big picture? There was no picture in that speech just a few poorly placed brush strokes.
9 Nov 09
3:52 pm
“It’s okay to stuff up”……..bloody hell, I have never met an editor who didn’t have a bowel collapse over a mistake in his/her publication. And, someone was going to pay for it!!!
9 Nov 09
9:02 pm
As an ex newspaper hack I’m really surprised that Laurel Papworth didn’t get laughed off stage, dragged back on and laughed off again.
Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?
Those that can do, those that can’t teach, and those that can’t teach, based on this clip, well that’s Laurel Papworths specialty.
9 Nov 09
10:01 pm
“Does she actually have any real life experience – in a newspaper, as a marketer, client side or agency?”
I based my humorous comment on work I did at both News (in Adelaide) and Fairfax, in the 1980s and 1990s, particularly Fairfax editors, bless ‘em. Also I have worked a handful of agencies since 1993 and my client list can be seen at http://laurelpapworth.com/testimonials/ including working on a project that went on to win an Emmy award in interactive/social media.
“Those that can do, those that can’t teach, and those that can’t teach…”
I teach at the University of Sydney (since 2005) and Australian Film TV Radio School (1 year) on social media. I have run workshops for many industry organisations in Australia and Asia as well as private workshops for global companies. You can find the latest course information on my site.
I would’ve thought research would be a function of a newspaper hack, even an ex one? Though if you only get your information from @Mumbrella …
Thank you for asking,
Laurel @SilkCharm
PS Mumbles, friends of mine are commenting and it’s not being approved. Deliberate or in your spam folder?
9 Nov 09
10:57 pm
Hey Laurel,now that you’ve latched onto Twitter as your gravy train, are you still defending Second Life and pretending it didn’t basically die and turn out to be a huge waste of time, effort and expense for ABC, Dell, Telstra et al, as you once famously tried to do with SMH?
9 Nov 09
11:19 pm
I’d be unlikely to say that Second Life was dying when in fact it has grown enormously and today has the most active members that it has ever had. Don’t believe everything you read in the Press about virtual worlds being niche – they have huge investments this year and 60 movies are currently in production with major studios based on games and virtual worlds.
Not sure which article in the SMH – sounds more like the presentation I gave at PANPA (the conference for media proprietors in SE Asia/Australia/NZ).
9 Nov 09
11:33 pm
Can’t help but think this is a particularly bitchy backlash over nothing, even for this site!
10 Nov 09
9:36 am
Agreed Jen. I am seriously beginning to pity Tim that, like a school ground bully, he has to pick on Laurel this way. I suspect it’s because she has come to represent the social media ‘camp’ and is an easy target for him. His fascination also borders on stalking in how he picks up on minutiae. But regardless it explains in the end why Laurel and other Australian media sites who understand Social Media, are much higher than Mumbrella in the charts like the AdAge Power 150 marketing and media – they engage with real people and not those role playing inside corporate entities.
10 Nov 09
7:47 pm
Thanks for your bio @Laurel – looks like some great real world experience 10-20 years ago.
13 Nov 09
7:01 am
As Laurel’s editor @Gary, did you tell her that its OK for her to get her media140 content wrong?
13 Nov 09
7:28 am
Aplet he is also her boyfriend, which is why he defends her every where he goes. Must be a full time job these days
18 Nov 09
1:59 pm
Mumbrella takes a fresh angle on reporting the media and marketing news, but It makes me sick to read the comments by a smarmy, arrogant, inner clique of people picking on others in the industry.
It’s unprofessional and there doesn’t appear to be any code of conduct behind it – it’s simply open slather.
Sure, let’s be witty and smart, incisive and critical. Still, is there really a need to turn on the malicious personal commentary? Methinks it says more about the person commenting than it does of the person you throw stones at.
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