News

Appliances Online turns to ZO and VCCP to raise brand profile

Zenith Optimedia and VCCP have been appointed to handle the media and creative duties for Appliances Online, after the agencies teamed up to launch Comparethemarket.com.au in Australia last year.

Appliances Online, which is one of the biggest retailers of electrical goods online in Australia, was founded in 2005 by John Winning and had previously handled the duties in house. 

James Fleet, Chief Marketing Officer of Appliances Online said: “Appliances Online has continued to grow from strength to strength and I am looking forward to working with VCCP and ZenithOptimedia to educate more Australians about our unique offering and exceptional customer service.”

The retailer was a finalist this year in the World Retailer of the Year awards in the best pureplay and best customer experience categories.

VCCP launched in Australia in 2012 led by managing director Peter Grenfell, and produces local work for Comparethemarket.com.au featuring meerkats, whilst also doing project work for McDonald’s.

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