ARIAs fail to sing to everyone, but in tune with Ten’s teenagers
The ARIA Awards failed to set the ratings on fire with just 461,000 people tuning in to the annual music awards, well down on last years audience of 574,000.
In a slow Thursday night for TV where no show managed to attract more than 1m metro viewers, the ARIAs struggled into the top 20 at 18, while the red carpet attracted just 406,000.
The ARIAs have been a perennial problem child for the networks which have struggled to find a model that bring in big audience numbers.
The awards were outrated by Ten’s other shows, Eyewitness News First at Five (489,000), The Project (472,000) and Family Fued (470,000).
However, the Awards topped the target market, all people 16-39 with 152,000, while the red carpet attracted 136,000 inn the demographic.
Seven won the night with a share of 19.7 per cent, ahead of Nine with 17.2 per cent, Ten with 13.8 per cent, the ABC with 11.4 per cent and SBS with 4.4 per cent.
News and current affairs shows filled out the top seven spots in the ratings, with Seven News at 6pm drawing 933,000 ahead of Nine News with 910,000 and Seven News/Today Tonight at 6.30pm with 899,000.
Home & Away on Seven at 7pm was the highest rating general entertainment program, with 670,000 ahead of Mighty Cruise Ships on Seven at 8.30pm with 642,000.
Nine’s strongest show for the night was Alisa and Lysandra to the Rescue at 7.30pm with 583,000
The Chaser’s Media Circus on the ABC attracted 532,000 at 8pm.
Ratings data is copyright OzTAM and may not be reproduced, published or communicated without the prior written consent of OzTAM.
The music industry night of nights – primetime TV, full of celebs, rock stars and performances but gets out rated by Family Feud.
And it was easily one of the best ARIA broadcasts for many years but people just don’t care.
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the media constantly overestimate peoples interest in music. it just isn’t really there and probably never was at mass levels.
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I caught the last part of it, I thought the musical performances were good, but then it’s just typical awards show wanky self congratulatory rubbish.
Rove bombed pretty badly.
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There were no artists on this year’s ARIAs that really interested me. Judging by the ratings I don’t think I’m alone on that.
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Blame X factor. At my place we’re so over hearing singers being told how earth shattering they as human beings simply because they can hit notes. Then along came the ARIAS.
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In typical ARIA’s fashion, one person sweeped most of the night – and I have no idea who Courtney Barnett is. Nice to see Tina Arena perform with the twins – The Veronicas were good too 😛
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Here’s the issue… it wasn’t live. The target audience could go online (ANY news outlet) and get live updates and video on the awards – who won, what they were wearing, who said something controversial, did Taylor show up… etc.
Welcome to the modern world, old-fashioned TV.
These dinosaurs that couldn’t foresee the rise of Netflix, et al. or understand that global TV shows are being watched in the 12 months before they show it here, also couldn’t work out that the young target audience didn’t want to watch something 2 hours after it happened just because that’s when you wanted to schedule it. It was online and they’d already seen the best bits before your broadcast even began.
Seriously, get with the times, TV people! It isn’t that hard.
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Rove is about as interesting as a wet tissue
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https://www.youtube.com/watch?v=yE6lW8TazZM
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The red carpet coverage was the most tedious half hour on TV this year, wouldn’t be surprised if most people lost interest there.
And Rove proving he is better at producing funny people than being one
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I switched off after five minutes – although I was impressed with Tina’s slap down to *some* radio programmers when I saw it on you-tube!
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