ARN appoints Bec Brown Communications
ARN has appointed Bec Brown Communications as its NSW PR agency, replacing Megan Rose.
The annoucement:
After achieving significant marketing and PR milestones this year, Australian Radio Network (ARN) are getting a head start on 2013 appointing Bec Brown Communications as their new NSW PR agency.
Commencing December 1, Bec Brown Communications has been engaged to work with ARN on their public relations strategy for their national corporate identity and their two New South Wales brands, Mix 106.5 and WSFM Classic Hits.
ARN Marketing Director, Jodie Koning, says; “Each of our teams have dynamic plans for 2013. Collectively we’re moving into our next stage of growth and our new PR agency partnership will greatly assist us in meeting our defined goals and deliverables”.
Bec Brown is equally confident; “We’ve been set very clear objectives which we aim to meet with a tailored strategy. Both Mix and Classic Hits are successful, positive, family friendly brands that we’re proud to be aligned with. We’re incredibly excited to help ARN continue to connect and engage their fans”.
All future PR enquiries, including interview requests for presenters of Mix106.5 and WSFM Classic Hits, should be directed to Bec Brown, details below.
It’s been a year of highlights for ARN, with record results among 25-54 year old audiences and Classic Hits WSFM101.7’s Jonesy & Amanda taking home the ACRA award for Best On-Air Team, among many others.
Merging entertainment with authentic lifestyle, ARN fit well with the Bec Brown Communications current client roster of ABC For Kids, Universal Music and international travel experience Bliss Sanctuary For Women.
In Australia, ARN has a dual brand strategy – a MixFM and Classic Hits music stream in Sydney, Melbourne, Adelaide and Brisbane. Reaching over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25-54 demographics in Australia.
Source: ARN press release
