Arnie wants to buy Sydney’s CBD in latest realestate.com.au ad

Arnold Schwarzenegger is back in the sixth spot for realestate.com.au, and this time he wants to buy Sydney’s CBD.

After reading a message on the realestate.com.au app that for higher capital growth house hunters should buy within 12km of the CBD he asks his long-suffering assistant Dylan if he can buy the CBD.

The spot continues the joke of the Hollywood actor and former Governor of California mistaking his home country of Austria for Australia. It is the latest in a multi-million dollar campaign, created by BWM Melbourne, for the real estate site where different features are demonstrated each time.

Realestate.com.au has also been creating “Dylan diaries” hosted on the brand’s YouTube page which see Arnie’s assistant creating video diaries of his adventures with the star.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad Arnie Arnold Schwarzenegger Campaign creative realestate.com.au

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Comments: 2

Cognitive DIssonance 11 Sep 14

Um…

I think the word you’re looking for is Governor.

User ID not verified.

Alex Hayes 11 Sep 14

Hi CG,

Thanks for the pickup, you’re right of course. Changed now.

Cheers,

Alex – editor, Mumbrella

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