Arnold Furnace rolls out first work for InsureandGo
Havas agency Arnold Furnace has launched its first campaign for InsureandGo, which has just launched in Australia.
The campaign promotes the brand’s travel insurance, and sees creative messaging imprinted on notable holiday sights, such as the famous jeepney in the Philippines.
The campaign is running outdoor and online.
Jonathan Etkind, e-commerce manager, InsureandGo, said: “Our brief was simple, we didn’t want to focus on the “If you get caught without cover you will have to sell your house to pay for medical bills”. Travellers know this, that’s why they buy insurance. We wanted to appeal to the traveller within us with beautiful images and strong, positive messages that engage the Australian consumer.”
Credits:
- Arnold Furnace team:
- Creative Directors: Tom Spicer, Paul Fenton
- Writers: Andrew Town, Laurie Ingram, Tom Spicer
- Art Directors: Andrew Town, Laurie Ingram
- Producer: Chris Hulsman
- Agency Partners:
- Type Design & Retouching: Toby & Pete
- Media: OMD
