News

ASTRA marshals support with survey showing Aussies in favour of piracy crackdown

Andrew Maiden

Andrew Maiden

A new survey by the Australian Subscription Television and Radio Association (ASTRA) has released a new survey claiming 60 per cent of Australians support the prosecution of individuals who facilitate piracy.

The Auspoll survey of 1,013 people was released yesterday to coincide with the release of a discussion paper which recommended websites hosting pirated material should be blocked and internet service providers forced to stop their users illegally downloading content, such as TV shows like Game of Thrones.

According to the survey, which had a 3.1 per cent margin of error, 53 per cent of people said the government should do more to combat piracy.

“By proposing tougher measures to crack down on piracy, the Government is reflecting the views of a majority of Australians who believe that piracy is theft,” said Andrew Maiden, CEO of ASTRA.

Australia has long been one of the most prolific nations in the world for piracy. As Mumbrella revealed in April Australians represented more than 11 per cent of illegal downloads of first episode of Game of Thrones season four, a result which is well above its percentage of the global population.

In a statement ASTRA said the survey results supported the government proposals to combat piracy.

“The majority of Australians will welcome measures that improve education about piracy and encourage ISPs to take reasonable steps to prevent it,” said Maiden.

“Those who download pirate television content are not only breaking the law, they are undermining investment in local television production and jeopardising the jobs of Australians who work in the sector.”

Maiden also said the subscription television sector was willing to work constructively with internet providers to ensure new measures gained wide support and the cost of any scheme was fairly shared between content owners and ISPs.

The discussion paper was originally leaked to news website Crikey on Friday and many of the proposals in the discussion paper have been criticised for being impractical and risk driving up prices due to ISPs passing on the increased costs of monitoring and enforcing copyright.

The ASTRA boss also acknowledged there was a burden on content makers to not delay the Australian broadcast of programming, which is seen as a major driver of piracy.

“Already the subscription television sector has taken major steps by making content available faster, cheaper and more conveniently,” he said.

“The industry will continue taking supply-side steps that make it easier for Australian television viewers to act lawfully.

“But the fact that someone may wish services were cheaper or offered on different terms is no better an excuse for piracy than for shoplifting.”

Maiden’s comments come as Communications Minister Malcolm Turnbull described online piracy as “simply theft” in a radio interview this morning.

Nic Christensen 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.