News

Audiences down across the board as cricket season opening helped Nine to win night

The Chaser’s Media Circus on the ABC at 8.30pm saw its audience continue to slide last night, with the show watched by 638,000 down from last week’s audience of 707,000, as the opening of the international cricket season eased Nine to a win for the night.

It was more positive for Shaun Micallef’s Mad as Hell, at 8pm, which boosted its audience from 699,000 last week to 731,000, helping the ABC to an audience share of 12.4 per cent preliminary overnight OzTam numbers show. New show Black Comedy, airing at 9.30pm, was watched by 347,000.

It was a night where audiences were down across the board, with Seven News and Nine News at 6pm the only shows to crack the 1m viewer mark.

Seven’s Border Security: Australia’s Front Line was the most watched non-news show of the night, watched by 905,000, however it wasn’t enough for Seven to win the night, with Nine beating its audience share of 19.8 per cent with a share of 20.5 per cent. Border Security was the most watched show amongst the 18 – 49 and 25 – 54 demographics.

Nine’s audience win was largely led by Nine News, which was watched by 1.028m at 6pm, and the Twenty/20 which aired from 7.30pm to 10.30pm and was watched by 746,000 as Australia was comfortably beaten by South Africa. Nine News’ audience tumbled in the 6.30pm timeslot as it was not shown in Brisbane or Perth, with only 685,000 viewers watching.

Meanwhile Seven News won the night with an audience of 1.039m, with Seven News and Today Tonight at 6.30pm watched by 986,000, while Criminal Minds, on at 8.30pm, was watched by 722,000 viewers.

On Ten, The Millers double billing at 7.30pm drew 332,000 before rising slightly to 334,000 from 8pm. Local drama Wonderland drew an audience of 452,000. The Good Wife, on at 9.3opm, was watched by 246,000. It was the most times-shifted program of the week, watched by an extra 153,000, boosting its total audience to 434,000.

Ten settled for an audience share of 10.5 per cent.

Top 15 Shows

1 SEVEN NEWS Network 7 1,039,000
2 NINE NEWS Network 9 1,028,000
3 SEVEN NEWS / TODAY TONIGHT Network 7 986,000
4 BORDER SECURITY – AUSTRALIA’S FRONT LINE Network 7 905,000
5 HOME AND AWAY Network 7 885,000
6 ABC NEWS-EV Network ABC 755,000
7 TWENTY/20 – AUSTRALIA V SOUTH AFRICA GAME 1 Network 9 746,000
8 SHAUN MICALLEF’S MAD AS HELL S4-EV Network ABC 731,000
9 CRIMINAL MINDS Network 7 722,000
10 7.30-EV Network ABC 709,000
11 NINE NEWS 6:30 Network 9 685,000
12 THE CHASER’S MEDIA CIRCUS-EV Network ABC 638,000
13 FAMILY FEUD Network TEN 593,000
14 THE PROJECT 7PM Network TEN 584,000
15 CRIMINAL MINDS (R) Network 7 565,000

Audience Share
Network 9 20.5%
Network 7 19.8%
Network ABC1 12.4%
Network TEN 10.5%
Network 7TWO 7.6%
Network GO! 6.5%
Network 7mate 3.8%
Network SBS ONE 3.4%
Network Gem 3.2%
Network ABC2 3.3%
Network ELEVEN 3.3%
Network ONE 2.4% 2
Network SBS 2 1.4%
Network ABC News 24 1.0%
Network ABC3 0.8%
Network NITV 0.1%

Total Audience Share

Network 7 TTL 31.2%
Network 9 TTL 30.2%
Network ABC TTL 17.4%
Network TEN TTL 16.2%
Network SBS TTL 5.0%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.