Australian agencies dominate at SpikesAsia

Host's Kiwi Sceptics branded content campaign for Air NZ

Australian agencies dominated at SpikesAsia last night, with DDB Sydney winning agency of the year and the print grand prix for VW, Clems Melbourne claiming the creative effectiveness grand prix for NAB ‘Break up’ and 303Lowe winning the top prize in the promo and activation category for Ikea.

Host, which was sorely disappointed to only win bronze at Cannes for its Kiwi Sceptics mini-series for Air New Zealand, won the branded content grand prix.

In the category for production companies, Aussie contenders won gold, silver and bronze.

The winners list:

  • Branded Content & Entertainment *New* – 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
  • Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’
  • Creative Effectiveness *New* – 4 winners: 1 Grand Prix
  • Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’
  • Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
  • Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei
  • Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
  • Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’
  • Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze
  • Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’
  • Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
  • Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, ‘What Does Your Mind See’
  • Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze
  • Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’
  • Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
  • Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’
  • Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze
  • Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
  • PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze
  • Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
  • Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’
  • Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
  • Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
  • Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
  • Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’
  • Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
  • Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’
  • BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.
  • DDB, Sydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.
  • The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.
  • The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.
  • The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.
  • Advertiser of the year: P&G

Comments


  1. clive burcham
    19 Sep 12
    6:30 pm

  2. Industry in Asia is still a follower, not a leader: Dominic Proctor http://www.campaignasia.com/Ar.....octor.aspx