Aussie PR agencies make PR Lions shortlist on fourth time of asking

For the first time since the category was introduced at Cannes in 2009, Australian PR agencies have made the shortlist in the PR category.

One Green Bean leads the way with three finalists – two for a Fair ride for all for Virgin Mobile, and one for Search for Australia’s well worn volleys for Dunlop Volley.

The Red Agency is on the shortlist twice for Sponsor the White House for Vanish Napisan, while Mango got a single finalist for the World’s most remote polling booth for Tourism Australia.

Adelaide creative agency Fnuky is the first contender from outside Sydney or Melbourne to make a shortlist, with The little committee for Keep Australia Beautiful.

Ogilvy Sydney’s Share a Coke and Leo Burnett Melbourne’s BYO Cup Day for 7-Eleven by Leo Burnett Melbourne – which were both shortlisted twice in the Direct and Promo & Activation Lions – have also made the cut for PR.

Grazed on greatness: three nominations for Whybins Sydney

Grazed on greatness for M.J. Bale’s sponsorship of the Australian Cricket Team by Whybins Sydney secured three nominations, while Naked’s Steal Banksy for Art Series Hotels got one.

Australian agencies managed 14 shortlisted entries in total, while New Zealand secured two.

Entries from Aussie agencies have almost doubled on 2011, up from 38 in 2011 to 70 this year – more than larger markets such as the UK, Japan, China and France.

Only Brazil (85), Germany (71) and the US (139) have entered more campaigns than Australia. However, entries from New Zealand have fallen – down from 13 last year to just nine this time around.

Last year saw Clemenger BBDO Melbourne claim the PR grand prix for Australia with Break Up for NAB, while Leo Burnett won gold for ‘water mark’ for Diageo’s rum brand Bundaberg.

Cummins Nitro won the first ever PR grand prix for Tourism Queensland’s Best Job in the World in 2009.

The Australian and New Zealand agencies to make the PR shortlist:

  • Sponsor the White House for Vanish Napisan by Euro RSCG Sydney/The Red Agency
  • Grazed on greatness for M.J. Bale’s sponsorship of the Australian Cricket Team by Whybins Sydney
  • Steal Banksy for Art Series Hotels by Naked
  • A fair ride for all for Virgin Mobile by One Green Bean
  • All about me for McDonald’s by Ogilvy Impact
  • A fair ride for all for Virgin Mobile by One Green Bean
  • Share a Coke by Ogilvy Sydney
  • BYO Cup Day for 7-Eleven by Leo Burnett Melbourne
  • Grazed on greatness for M.J. Bale’s sponsorship of the Australian Cricket Team by Whybins Sydney
  • Search for Australia’s well worn volleys for Dunlop Volley by One Green Bean
  • World’s most remote polling booth for Tourism Australia by DDB Sydney/Mango
  • The little committee for Keep Australia Beautiful by Fnucky Adelaide
  • Sponsor the White House for Vanish Napison by Euro RSCG Sydney/The Red Agency
  • Grazed on greatness for M.J. Bale’s sponsorship of the Australian Cricket Team by Whybins Sydney
  • Sorry about the twigs, folks for DB Breweries by Colenso BBDO New Zealand
  • Skate pinball for Mountain Dew by Colenso BBDO New Zealand

The winners will be announced on Tuesday morning, Australian time.

Comments


  1. Look againtim
    17 Jun 12
    11:48 pm

  2. What about whybin tbwa sydney with 3 in pr for mjbale, whybins is head of the pack for direct/ promo and PR …yet no mention here

  3. Tim - Mumbrella
    18 Jun 12
    7:17 am

  4. Hi Lookagain,

    This is our story about the PR category. For mention of Whybins on the promo shortlist, see our promo story.

    Cheers,

    Tim – Mumbrella

  5. Marie
    18 Jun 12
    9:06 am

  6. Aren’t they all Ad agencies – one green bean aside?

  7. Adam Whitaker's lovechild
    18 Jun 12
    9:13 am

  8. Red Agency. Boom!!

  9. Effie
    18 Jun 12
    9:16 am

  10. How embarassment Lookagain.