Comments on: Austereo gets ready for Pink Radio

By: Campbell

Campbell — Fri, 01 May 2009 07:53:19 +0000

What’s nice about this is that Pink is a brand, like any other. The radio station offers an opportunity for fans (customers) can have a deeper and more dimensional relationship with their favourite artist (brand). Lots of possibility for clever brands at the right place and time to do the same. Billabong radio over summer. Holden or Ford radio during the V8 Supercars season. Yellowglen station over Spring Racing Carnival. It’d have to be the right content, but if they got it right they could have tens of thousands of people choosing to interact with them, rather than be interrupted while their minds were elsewhere.

By: Radar

Radar — Fri, 01 May 2009 03:08:59 +0000

Dear How Sad

You should check out the first commercial digital radio station offering at http://www.radarradio.com.au.

It’s all about new music discovery and plays artists that get very little airplay elsewhere. Bands can even upload songs onto the site to be added to the playlist and listebners can rate the songs and tell us what they prefer.

Cheers
Radar

By: How sad

How sad — Wed, 29 Apr 2009 06:47:53 +0000

I must admit I had high hopes that the digital radio revolution would be an opportunity for fringe genres to get more widely exposed and covered. Alas, it seems that we’re only going to get even more of the already over exposed artists out there… ho hum…

By: mumbrella

mumbrella — Tue, 28 Apr 2009 08:38:35 +0000

Hi Me,

You’re right that this isn’t going to be about brand loyalty to the station. But the special event station model is one that occurs in other markets, albeit not with such overt brand involvement.

I look back with particular fondness on my month-long morning stint presenting BreakfastTim…

Cheers,

Tim – Mumbrella

By: Me

Me — Tue, 28 Apr 2009 06:25:17 +0000

I fail to see how this will help foster brand loyalty with listeners if stations pop up and then disappear every three months…. and aligning yourself with one particular artist isn’t exposing your brand to a wider audience, it’s actually alienating the masses.

By: mumbrella

mumbrella — Tue, 28 Apr 2009 05:08:38 +0000

I must admit, I’m blown away. It’s an original, and by the looks of it, profitable, way of making use of the digital opportunity. Very exciting because you can suddenly see all the possibilities this opens up for other brand collaborations in the future.

Cheers,

Tim – Mumbrella

By: Paddy Douneen

Paddy Douneen — Tue, 28 Apr 2009 04:29:53 +0000

This is a really interesting & innovative idea. Why shouldn’t a digital radio station have a finite lifespan? I genuinely hope that Austereo, Optus and MPG are able to integrate all the different channels into something that really changes the game for radio. I can easily see the opportunities for exclusive tour content, social media interaction, iphone apps, tickets, giveaways, promotions, etc…If executed well, and delivers great results watch out for this one to be an MFA Award winner.

By: Twithead

Twithead — Tue, 28 Apr 2009 03:39:00 +0000

….Is it April Fools Day again?