Australasian Branded Entertainment Awards: call for entries

Branded entertainment awards logoThe call for entries has today been announced for the inaugural Australasian Branded Entertainment Awards.

Intended to recognise excellence in creative work and the bravery of brands seeking to engage consumers by entertaining them, rather than through traditional advertising, the awards run as part of November 20’s Festival of Branded Entertainment at the Museum of Contemporary Art in Sydney.

The awards and scope of the event were developed in consultation with the Festival of Branded Entertainment advisory panel, a group comprising representatives from a cross-section the industry with strong credentials in this field. Jurors for the awards will be announced shortly.

The festival and awards are being organised by Mumbrella and sister title Encore magazine and curated by Mumbrella’s Cathie McGinn.

The Categories

  • Best brand commissioned project
  • Best non-screen
  • Best integration or brand storytelling (fiction)
  • Best integration or brand storytelling (non-fiction)
  • Best transmedia
  • Best use of a small budget (under $25k production budget for each content piece)

Full details of how to enter are available here (PDF).

Tickets to the Festival of Branded Entertainment and a draft program will be available from next week. Advance tickets can be reserved by emailing Cathie McGinn.


  1. Simon
    12 Oct 12
    4:47 pm

  2. Can we please call it the “Brandys”?


  3. Ehyah
    12 Oct 12
    9:12 pm

  4. $200 an entry?

    Get stuffed! AWARD is cheaper…

  5. mumbrella
    12 Oct 12
    10:11 pm

  6. Hi Ehyah,

    Thanks for your comment.

    AWARD has 15 categories and 139 sub categories. The Branded Entertainment Awards has six.

    Also, you’re mistaken. AWARD isn’t cheaper. According to the AWARD website, entries are priced at $300 and $400.

    Looking more widely, the B&T Awards charge $275 per entry.

    I can’t find the price for the last Adnews Awards, but two years ago they were charging $242.


    Tim- Mumbrella