Australia gets most awards in first APAC Effies
BBDO was named network of the year and Australia picked up the most awards at the inaugural APAC Effies last night.
Colenso BBDO/Proximity New Zealand was awarded Agency of the Year, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney runners up.
Australia picked up three golds, with Whybin\TBWA’s work for soon to be ex-client NRMA, McCann Melbourbe’s Dumb Ways to Die and Saatchi & Saatchi’s work for Greenpeace.
Among BBDO’s most awarded campaigns was Apology Press Conference for Snickers by I&S BBDO Tokyo, Shaking Up the Category and Winning for Hungry Jack’s by Clemenger BBDO Melbourne and Work Til You Die for Bank of New Zealand by Colenso BBDO.
Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, said: “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”
The winners list in full:
Award |
Entry Title |
Client |
Agency |
Country |
Automotive |
||||
Silver |
Mercedes-Benz B-Class After Dark Campaign |
Beijing Mercedes-Benz |
Ogilvy Beijing |
China |
Bronze |
Excelle Life |
Shanghai General Motors |
Lowe China |
China |
Bronze |
I Bought a Jeep |
Fiat Chrysler Group Australia |
CumminsRoss Melbourne |
Australia |
Beauty & Wellness |
||||
Silver |
Reflection: If Looks Can Kill |
O.P. Natural Product |
JWT Bangkok |
Thailand |
Beverages – Alcohol |
||||
Bronze |
Why Import Craft Beer When You Can Import Craft Brewers? |
Boundary Road Brewery |
Barnes, Catmur & Friends Auckland |
New Zealand |
Beverages Non-Alcohol |
||||
Silver |
How Coca-Cola Won the Battle for Indian Teens |
Coca-Cola India |
McCann Worldgroup New Delhi |
India |
Silver |
Made for Cricket |
PepsiCo International |
Walter Lahore |
Pakistan |
Silver |
Pepsico Bring Happiness Home |
Pepsico China |
BBDO China |
China |
Bronze |
Tang – Cherishing Individuality |
Mondelez International |
Ogilvy & Mather Bangladesh |
Bangladesh |
Food |
||||
Gold |
Apology Press Conference Grand Prix |
Mars Japan |
I&S BBDO Tokyo |
Japan |
Silver |
Say It With Chocolate |
Mondelez Malaysia |
Geometry Global Kuala Lumpur |
Malaysia |
Financial Products & Services |
||||
Silver |
Expect the Even More Unexpected |
DBS Bank |
DDB Group Singapore / Havas Media Singapore |
Singapore |
Government / Institutional |
||||
Silver |
Overcoming ‘It won’t happen to me’. |
NSW Rural Fire Service |
JWT Sydney / The Campaign Palace |
Australia |
Bronze |
Increasing the Diversity of NZ Police |
New Zealand Police |
M&C Saatchi Auckland |
New Zealand |
Household Supplies & Services |
||||
Bronze |
The Truth Lies Behind |
Shabondama Soap |
I&S BBDO Tokyo / BBDO J West |
Japan |
IT /Telco |
||||
Silver |
Doug Pitt and Virgin Mobile: Smashing Giants |
Virgin Mobile Australia |
Havas Worldwide Australia / One Green Bean |
Australia |
Silver |
Idea Honey Bunny |
Idea Cellular |
Lowe Lintas and Partners Mumbai |
India |
Media, Entertainment & Leisure |
||||
Silver |
NetEase News-The Attitude Is On You |
NetEase |
Proximity Shanghai |
China |
Bronze |
Facebook Powered Slot Cars |
V8 Supercars |
GPY&R Brisbane |
Australia |
Restaurants |
||||
Silver |
Shaking Up the Category and Winning |
Hungry Jack’s |
Clemenger BBDO Sydney |
Australia |
Bronze |
Pasta Hut |
Pizza Hut |
JWT Singapore |
Singapore |
Retail |
||||
Gold |
Hell’s Most Fiendish Invention Yet: Pizza Roulette |
Hell Pizza |
Barnes, Catmur & Friends Auckland |
New Zealand |
Silver |
Making DIY Easy As |
Mitre 10 (NZ) |
DraftFCB New Zealand |
New Zealand |
Travel / Tourism |
||||
Silver |
Dumb Ways to Die |
Metro Trains |
McCann Melbourne |
Australia |
Bronze |
Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch |
Christchurch & Canterbury Tourism |
Iris Sydney |
Australia |
Other Products & Services |
||||
Silver |
Car Creation |
Insurance Australia Group |
Whybin\TBWA Sydney |
Australia |
Silver |
Smoking Kid – A Personal Message to the Smokers |
Thai Health Promotion Foundation |
Ogilvy & Mather Advertising Thailand |
Thailand |
Asia Pacific Brands |
||||
Silver |
Car Creation |
Insurance Australia Group |
Whybin\TBWA Sydney |
Australia |
Bronze |
Feel Tip Top |
Fonterra Brands |
Colenso BBDO / Proximity New Zealand |
New Zealand |
Brand Experience |
||||
Gold |
Car Creation |
Insurance Australia Group |
Whybin\TBWA Sydney |
Australia |
Silver |
Say It With Chocolate |
Mondelez Malaysia |
Geometry Global Kuala Lumpur |
Malaysia |
Bronze |
NetEase News-The Attitude Is On You |
NetEase |
Proximity Shanghai |
China |
Brand Revitalisation |
||||
Gold |
Car Creation |
Insurance Australia Group |
Whybin\TBWA Sydney |
Australia |
Silver |
Making Low Prices Irresistible |
Kmart |
Belgiovane Williams Mackay Sydney |
Australia |
David vs Goliath |
||||
Gold |
Getting John West to Change its Tuna |
Greenpeace |
Saatchi & Saatchi Sydney |
Australia |
Silver |
Shaking Up the Category and Winning |
Hungry Jack’s |
Clemenger BBDO Sydney |
Australia |
Bronze |
Doug Pitt and Virgin Mobile: Smashing Giants |
Virgin Mobile Australia |
Havas Worldwide Australia / One Green Bean |
Australia |
GoodWorks – Brand |
||||
Gold |
Help A Child Reach 5 |
Unilever |
Lowe Lintas + Partners Mumbai |
India |
Silver |
Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth |
Kewal Kiran Clothing |
Grey Worldwide India |
India |
GoodWorks – Non Profit |
||||
Gold |
Smoking Kid – A Personal Message to the Smokers |
Thai Health Promotion Foundation |
Ogilvy & Mather Advertising Thailand |
Thailand |
Silver |
Old Parts for New |
ORBIS |
Ogilvy & Mather Advertising HK |
Hong Kong |
Bronze |
Getting John West to Change its Tuna |
Greenpeace |
Saatchi & Saatchi Sydney |
Australia |
Media Innovation |
||||
Gold |
100% Natural. Seeded. |
Hindustan Unilever |
Lowe Lintas and Partners Mumbai |
India |
Silver |
Shaking Up the Category and Winning |
Hungry Jack’s |
Clemenger BBDO Sydney |
Australia |
Bronze |
Idea Honey Bunny |
Idea Cellular |
Lowe Lintas and Partners Mumbai |
India |
Bronze |
Beyond The Wall |
Frucor Beverages |
Colenso BBDO / Proximity New Zealand |
New Zealand |
New Product or Service |
||||
Gold |
The smallest café in the world |
Dongsuh Food |
Cheil Worldwide Seoul |
South Korea |
Silver |
Work Til You Die |
Bank of New Zealand |
Colenso BBDO / Proximity New Zealand |
New Zealand |
Small Budget |
||||
Gold |
Dumb Ways to Die |
Metro Trains |
McCann Melbourne |
Australia |
Silver |
Trial by Timeline |
Amnesty International |
Colenso BBDO / Proximity New Zealand |
New Zealand |
Bronze |
Gillette Shave Sexy |
P&G China |
BBDO China |
China |
Sustained Success |
||||
Gold |
Dip. Dab. Drop. |
Unilever |
Lowe Singapore |
Singapore |
Silver |
Effectively Killing Hungrythirsty Dead |
Parmalat |
The Monkeys |
Australia |
Bronze |
Extra Flavors of Life – The Favorite Campaign of a Generation in China |
Wrigley Confectionery China |
BBDO Guangzhou |
China |
Bronze |
I Quit – From Anti-Smoking to Pro-Quitting |
Health Promotion Board Singapore |
Ogilvy & Mather Singapore |
Singapore |
Multi Market – Products |
||||
Gold |
How Snickers Got on its Game in Asia |
Mars Foods |
BBDO Hong Kong |
Hong Kong |