Australia nabs 18 spots in Cannes Lions Promo and Activation shortlist
Australian agencies have been featured 18 times in the Promo and Activation Lions shortlist in Cannes.
Saatchi & Saatchi appeared three times, twice with the Joyville “Joy Sculptures” campaign. DDB Sydney made three appearances for its work with McDonalds, and McCann’s “Dumb Ways To Die” made two appearances.
The list:
Best Use of Experiential Marketing in a Promotional Campaign:
- “Fascinators” by Publicis Mojo Sydney for Lion promoting James Boags Draught.
- “Small World Machines” by Leo Burnett Sydney for Coca-Cola.
Best Use of Guerilla Marketing in a Promotional Campaign:
- “Joy Sculptures” by Saatchi & Saatchi Australia Sydney for Cadbury.
- “Big Brother” by Clemenger BBDO Melbourne for the National Australia Bank.
Best Use of Ambient in a Promotional Campaign:
- “A Place to Remember” by Grey Melbourne promotion road safety for the Transport Accident Commission.
- “McDonald’s Becomes Macca’s” by DDB Sydney for McDonalds.
Best New Product Launch/Re-Launch or Multi-Product Promotion:
- “Road to Recovery” by Leo Burnett Sydney for Diageo Australia promoting Bundaberg Rum.
Best Use of Broadcast in a Promotional Campaign:
- “Air Force FM” by George Patterson Y&R Melbourne for Defence Force Recruiting.
Best Sponsorship or Partnership Campaigns:
- “Stand Ins” by Clemenger BBDO Melbourne for the National Australia Bank.
Best use of Social Media Marketing in a Promotional Campaign:
- “Dumb Ways To Die” by McCann for Metro Trains.
Food and Non-Alcoholic Drinks:
- “Joy Sculptures” by Saatchi & Saatchi Australia Sydney for Cadbury.
- “Small World Machines” by Leo Burnett Sydney for Coca-Cola.
Durable Goods:
- “Valentine’s Day” by 3303Lowe Subiaco for IKEA.
Retail:
- “McDonald’s Becomes Macca’s” by DDB Sydney for McDonalds.
Cars and Automotive Services:
- “Outback Dirt Wash” by Saatchi & Saatchi Australia Sydney for Toyota to promote the Landcruiser.
Entertainment and Leisure:
- “Overstay Checkout” by Naked Communications Cremorne for Art Series Hotels.
- “Guilt Trips” by McCann Melbourne for V/Line.
- “Road to Recovery” by Leo Burnett Sydney for Diageo Australia promoting Bundaberg Rum.
Public Health and Safety, Public Awareness Messages:
- “Dumb Ways To Die” by McCann for Metro Trains.
Best Integrated Campaign Led by Promotion and Activation:
- “Track My Maccas” by DDB Sydney for McDonald’s promoting the core menu.
