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Australia tops media contenders at Spikes with GayTMs and Game On leading charge

Australia is the region’s most shortlisted country in the Media category at Spikes Asia.

The ‘Game on’ campaign for Kia by Initiative Australia, which won top honours at the Mobile Marketing Association’s Smarties Awards recently, is among the contenders with two nominations, along with seven other Australian campaigns.

ANZ GayTMs by Whybin\TBWA Melbourne for ANZ got three nods, the Samsung Safe Driving Program by Leo Burnett Sydney, Grey Melbourne’s Ungiven Gifts work for former client TAC, Westpac Air Rescue by MediaCom Sydney and Clemenger BBDO’s Video Stamp for Australia Post round out the Aussie contenders.

In a second shortlisting released by Spikes media agency UM picked up two nominations for its XTL work for the Federal Governmnent, and was a named agency on the Australia Post work. Leo Burnett Melbourbe also got a nod for its SPC Ardmona #SPCSunday campaign. Ikon Melbourne’s Bookworld in the real World campaign for Bookworld, PHD Sydney’s HP: Next Generation for Hewlett-Packard were also on the later shortlist.

India also put in a strong showing, with campaigns for Hindustran Lever by PHD India, Nerolac Paints by UM Lodestar and Halonix by Cheil among seven Indian contenders.

Dentsu Tokyo’s campaign for fruit brand Dole, which saw personalised bananas handed out to marathon runners,  was among three shortlists for Japan, including the ‘Sound of Honda’ campaign that won a number of Lions at Cannes.

Emerging media markets also featured on the shortlist, with entries from Sri Lanka, Pakistan and Indonesia.

To see all the Spikes Asia Media finalists, click here.

Updated 25/09: Spikes released a second wave of shortlisted agencies the day after the initial story was published.

Robin Hicks at Spikes Asia

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