Also, the moment the nuttier than a fruitcake, Mark Holden left the show was always going to struggle. He was the only judge who could issue Touchdowns.

The Touchdown is one of TVs most ridiculous and absurd concepts in years.

But it worked.

Memo to Ten, send Aus Idol the way of BB….to the axed pile!

1.5M for 20 mins is not good at all. How many commercials appeared in this slot?

Overall the program rated less and reached a lot less people than it used to. The Idol flame is fading fast and no matter how much rejigging and reformatting 10 are doing they cant seem to plug this leaky, once large ship. Specifically it was down this year overall and breaking it down by segments. whichever way you cut it no advertiser would be stoked with these results.

Advertisers would be happy with the 1.5M for the Force and 7 News and would still be happy with the 1.4 delivered by Border Security. All just regular weekly programs and not Event television.

For the premiums that 10 charge in a finale program like this you would have to say that anyone who bought here based on last years audience levels would be underdelivering.

Got Makegoods?

Isn’t the real commercial/media story in how it’s performing for the key demos? Not the total mass audience? Admit that it’s not the beast it has been previously but the figures are decent nonetheless.

The main issue is that they took away an integral part of the show, the results. Now while this may seem small…all it meant is that consumers had less time with the contestants and therefore did not feel as emotionally invested in the format.

The talent this year was not the problem at all..Stan and Hayley are both very marketable and will do well.

What they need to do next year is the following;
- Bring back Kyle Sandilands
- Integrate Twitter into the show– put live comments from users while the idols sing
- Let the fans choose what the idols sing
- Invite fans along to the auditions and let them help select the finalists.

They need to give fans the opportunity to actually be engaged with the concept of the show.

Thanks for your comment.

Australian Idol was split into three segments last night as far as programming data goes (the audience wouldn’t have known it though as in the TV guides it appeared as one show).

Those three parts averaged 1.5m, 1.2m and 1.1m. The segment that averaged 1.5m was the shortest, at only around 20 minutes long.

And, yes, for the climax of a network’s second biggest franchise to rate 1.5m is not a big audience in my view.

Cheers,

Tim – Mumbrella

This headline is completely incorrect if you ask me … it rated 1.5m … I’d say it’s a pretty bloody big metro figure. Most media brands would kill to have 1.5m people tune in/watch/read on average for their show/website/magazine

C’mon Mumbrella’s … some of these headlines are certainly eye grabbing and pageview generating … but stretch the truth a little.

That’s the same figures we’ve got. The 1.49m you are referring to is the 20 minute or so ‘Announcement of Winner’ segment we refer to above as having “just under 1.5m viewers”.

Cheers,

Tim – Mumbrella

http://www.ebroadcast.com.au/e.....31109.html

And yes, the show is coming back next year.

I agree that JD may not have the flamboyant flare that Kyle might but PLEASE do me a favor – Kyle is an insult to our intelligence. He’s a moron and a freak. He should never been allowed a stage. He’s a sexist and he just makes the typical Aussie look bad. I hope we’re over this bad mouthed style. It’s a talent show not a “who can use the most inappropriate language celebrity wannabe show”. Come on Australia – grow up and join the rest of the civilized TV world. Boobs and bad mouth presenters is so passe