Australian makes final cut in Doritos Crash the Superbowl competition
Australian freelance director Armand De Saint-Salvy has made it through to the finals of the Doritos Crash the Superbowl Competition with his entry ‘Manchild’.
De Saint-Salvy is one of 10 finalists in the competition which sees people from around the world submit a 30-second ad for the brand hope their spot will air during the Super Bowl broadcast. The creator of the ad that receives the most fan votes also takes home a guaranteed $1m grand prize, along with the opportunity to work as a contractor for a full year onsite at Universal Pictures in Hollywood.
Speaking to Mumbrella De Saint-Salvy said: “We’re so excited to be finalists for Crash the Superbowl and now it’s a matter of getting everyone to vote for our ad. With the country’s help we could be the first Aussie team to win this comp. To have an Aussie- made ad play during the Superbowl, what a coup.
“To think our little $700 TVC could air against multi million dollar commercials in what is the most viewed TV event globally makes me so excited, I might have a manchild moment,” he said.
“I found out because Elizabeth Banks [Pitch Perfect, The Hunger Games] rings me early one morning. Im woken by my phone, answering in a gruff has asleep voice, and I hear ‘Hi, this Elizabeth Banks, you might know me from movies like -‘ and I cut her off and said ‘yes, I know you. Oh my God, is this about Doritos?’ and she goes ‘Congratulations, you’re a finalist’. I had a moment. A serious moment, a manchild moment.
“After I composed myself we had a chat and the crazy journey thus began,” he added.
Banks is working with Doritos on the competition as a judge and will work with the winner during their time as a contractor with Universal Pictures.
Speaking to Mumbrella when the ad made it to the semi-finals De Saint-Salvy said he hoped to score a job out of the exposure.
Voting goes until January 28 and voters are able to vote once per day, per device until then via the Doritos website.
Last year Australian contender the Finger Cleaner ad made it through to the final stage of the competition clocking up four million views on YouTube.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I voted – good luck!
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They should have him testing positive for Type-2 diabetes at the end and placing a warning that high levels of MSG can also be addictive.
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I saw him advertising this on his profile through Tinder. An interesting method.
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great work Armand… would love to have a chat with Elizabeth Banks too
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