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Australian media executive Robert Whitehead receives INMA lifetime achievement award

Whitehead receiving the award from incoming INMA President Mark Challinor.

Whitehead receiving the award from incoming INMA President Mark Challinor.

Former Fairfax head of marketing Robert Whitehead has been given a lifetime achievement award from global publishing association International News Media Association (INMA).

Whitehead, a former president of PANPA, was presented the 2015 Silver Shovel Award for lifetime achievement and contributions to INMA.

The award was presented in front of nearly 300 international media executives at the INMA Awards Dinner which saw Australian publishers News Corp, Fairfax and APN recognised in a number of categories. 

Whitehead currently serves as a member of the board for McPherson Media Group and is a former editor of the Sydney Morning Herald.

The list of Australian INMA Award winners includes:

Global Innovation Award – Best in Asia/Pacific:

Fairfax Media, Australia, for “Brand Discover.”

Best Marketing Solution for an Advertising Client

Group 1 – First place

The Advertiser/Sunday Mail – “Clipsal 500 Adelaide”

Best Idea to Grow Single-Copy Sales

Group 1 – First place

APN Australian Regional Media – “APN ARM Dinosaurs Collector Cards”

Group 1 – Second place

APN Australian Regional Media – “APN ARM Free Seeds Giveaway”

Best Idea to Encourage Print Readership or Engagement

Group 1 – First place

The Gympie Times – “The Gympie Times”

Group 2 – Second place

The Daily Telegraph, Herald Sun, The Advertiser, The Courier-Mail –  “Sir David Attenborough Essential Collection”

Best Use of Social Media

Group 1 – Second place

Sunshine Coast Daily – “Sunshine Coast Daily: Connecting the Coast”

Best Public Relations or Community Service Campaign

Group 1 –Third place

The Daily Telegraph – “Fair Go For the West Campaign”

Best Use of an Event to Grow a News Brand

Group 1 – Second place

The Daily Telegraph – “Fair Go For The West Campaign”

Best Idea to Grow Digital Audience or Engagement

Group 1 – Third place

Traveller.com.au – “The Travel Bug Competition”

Best idea to Grow Advertising Sales or Retain Advertising Clients

Group 2 – Third place

APN ARM Group of Newspapers –  “APN ARM Bundles”

Editor’s note: Group 1 represents regional/local publications under 300,000 print circulation or with an online audience of under 3 million unique visitors per month. Group 2 represents regional/local publications over 300,000 print circulation or with an online audience of more than 3 million unique visitors per month and national/international publications of all sizes.

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