Comments on: ‘Australians don’t get new things unless they succeed overseas first’

By: Future of Influence and more on Government 2.0 « Convergence Emergence

Future of Influence and more on Government 2.0 « Convergence Emergence — Fri, 04 Sep 2009 07:43:52 +0000

[...] in a down-shift in participation in Sydney and an uplift in San Francisco, an outcome that Ross Dawson put down to “things needing to be successful overseas before they are accepted in [...]

By: meh

meh — Wed, 02 Sep 2009 23:45:15 +0000

i had no idea it was even on.

maybe they needed to use more influence.

or they were already under the influence?

By: Craig Wilson

Craig Wilson — Wed, 02 Sep 2009 08:13:49 +0000

Tim,

I was at the Australasian Media & Broadcasting Congress over the last two days. The numbers were very low there too. I’m sure Terrapin would have been disappointed.

I do tend to agree that Future of Influence didn’t get onto my radar very successfully. I went last year and enjoyed the event. This year I wasn’t very aware of it.

By: Corporate reputation and social media… duh | acidlabs

Corporate reputation and social media… duh | acidlabs — Tue, 01 Sep 2009 22:38:20 +0000

[...] such, it’s particularly disappointing that many Australian businesses are yet to realise the value of ensuring that someone on staff (even many someone, or every someone) needs to [...]

By: Gezza

Gezza — Tue, 01 Sep 2009 06:27:56 +0000

Tim.

That’s fair enough. Sorry for bustin’ you b%#lls.

By: Jack

Jack — Tue, 01 Sep 2009 06:04:35 +0000

Yes, it’s definitely the fault of we backward Australian hicks who don’t “get” things until they’ve become a smash hit overseas.

Or maybe it’s the fault of the weather – too nice a day to be indoors at a conference. This is winder, it’s supposed to be crappy weather, so let’s blame Climate Change.

But no, hang on, can we pin any of the rap on NSW Premier Rees, he’s the latest whipping boy after all.

Hell, let’s blame anything and everything barring that which is within our own control – cost, marketing, content… stuff like that.

By: Caroline

Caroline — Tue, 01 Sep 2009 05:02:21 +0000

The problem was that the event was too expensive. I am a prime target audience and was interested (despite being a behind-the-times Australian, apparently) and had heard of it (so marketing wasn’t the issue). The problem was cost. Make it affordable and the people will come.

By: mumbrella

mumbrella — Tue, 01 Sep 2009 03:23:25 +0000

Hi Gezza,

Thanks for your comment.

Not much of an interest to declare. I moderated a session because they were kind enough to ask me, but I’ve no direct or indirect financial interest in the event. They’re not an advertiser (which may help explain the poor turnout….)

And I’m not sure what you saw as the blatant spruik. As the event was today, the story was at far too short notice to put bums on seats for the organisers as a result.

Cheers,

Tim – Mumbrella

By: Rae

Rae — Tue, 01 Sep 2009 02:20:08 +0000

So Australian delegates have halved since “previously”. Why?

By: Glen Frost

Glen Frost — Mon, 31 Aug 2009 08:31:03 +0000

Social Media event; 3 great speakers: new trends in social media

Australian perspective: Senator Kate Lundy
USA: Brian Giesen and Rohit Bhargava, Ogilvy USA

Canberra, $220

By: Glen Frost

Glen Frost — Mon, 31 Aug 2009 08:15:18 +0000

Well, if people are mentioning their events, I’ll add mine (only because it’s relevant to the discussion on influence)

Check out three great speakers on social media for $220

Speakers:
Australian perspective: Senator Kate Lundy
USA perspective: Brian Giesen, Director Social Media, Ogilvy 360 Digital Influence
Trends in social media: Rohit Bhargava, VP, Ogilvy 360 Digital Influence, USA

http://thepublicinterest.ning.com

By: Gordon Whitehead

Gordon Whitehead — Mon, 31 Aug 2009 05:13:00 +0000

Ross I like your work and I’d love to see Tim chair another panel. But, I think people maybe heading to the Australasian Media and Broadcasting Congress 2009. It starts tomorrow.

With speakers like:

Joe Pollard, CEO NineMSN
Andrew Maiden, Director for Media Communications, Telstra
Bryan Neider, Snr VP & COO of Electronic Arts Inc.
Michael Anderson, CEO of Austereo
Richard Herring, CEO of APN Outdoor
Matthew Whittingham , Head of Portal and Advertising, Optus
Angus Beattie, Mobile Advertising Product Manager, 3 Mobile
Matt Campbell, Director of TV and On-Line Content, SBS Television
Mark Coad, CEO Australia , OMD
Francisco Cordero, Vice President Strategy and Operations, Bebo
Paul Fisher, Chief Executive, Interactive Advertising Bureau
Ben Liebmann, Vice President, Fremantle Media
Jack Matthews, CEO, Fairfax Digital
Mr Harold Mitchell, Executive Chairman, Mitchell Communication Group
Kate Vale, Head Australia & New Zealand, YouTube
John Williams, Regional Director, bbc.com
And even my chubby friend Craig Wilson, Managing Director of Sticky Advertising.

Unfortunately, It’s not us, its your scheduling:)

By: Chris Lout

Chris Lout — Mon, 31 Aug 2009 05:00:54 +0000

‘Australians don’t get new things unless they succeed overseas first’

Surely the answer is obvious? Instead of holding the Sydney and San Fran events simultaneously, put the Sydney one off by a day. The successful US event will then happen first, thus guaranteeing brighter prospects for the conference here. Nothing to it..

By: Gezza

Gezza — Mon, 31 Aug 2009 04:48:29 +0000

By: mm

mm — Mon, 31 Aug 2009 04:47:01 +0000

I’ve very glad I didn’t wait for Vegemite to become a success overseas.

More likely the pricing of the event here plus the difference in pricing between the US and us that is keeping numbers down. Either way, there is only a difference of 10 delegates between Syd. and San Fran.