Australia’s agency leaders to share their business-building know-how at SAGE
SAGE – Secrets of Agency Excellence – is organised by Mumbrella’s sister marketing intelligence tool The Source. The one day masterclass takes place in Melbourne on November 20 and Sydney on November 21.
The Commercial Success panel will see the bosses of some of Australia’s most successful independent and network agencies sharing their experiences of winning business and creating a thriving business.
Sydney will see The Monkeys CEO Mark Green, Match Media director James Simmons and agency troubleshooter Tim Parker give their experiences of what it takes to make it.
In Melbourne McCann Worldgroup CEO and chairman Ben Lilley, Whybin\TBWA Melbourne CEO Andrew Scott and Carat’s Australia & New Zealand CEO Simon Ryan will be on the panel.
Sydney commercial success panel:
Mark Green co-founded Australia’s hottest independent The Monkeys in 2006 having started his career client-side with Coca-Cola, before stints with DDB Melbourne, Clemenger BBDO Melbourne and Saatchi & Saatchi. The Monkeys has picked up a raft of awards in its short life, and worked with clients including Telstra, Foxtel, Parmalat, Ikea, Intel, Diageo and Sydney Opera House.
Tim Parker has nearly 30-years experience in the advertising industry with some of the biggest agencies around the world, and has for the last decade helped agencies find their direction and optimise performance. Most recently he was called in by Naked Communications to help get the business back on track after a number of senior departures.
James Simmons has a background in planning and digital, helping establish the digital offering for then Zenith Media in 2000, before becoming a director with Beyond Interactive, and head of digital at MediaCom. In 2007 he became a partner in agency Match Media which is seen by many as Australia’s most commercially successful media independent.
Melbourne commercial success panel:
Ben Lilley is the CEO and chairman of McCann Worldgroup. The Australian agency has swept the boards at award shows this year with ‘Dumb Ways to Die’, just two years after the reverse takeover of the agency by Lilley’s acclaimed independent agency Smart. During his time at the helm of Smart, created what was seen as a commercial powerhouse, leading to its successful sale to Interpublic.
Andrew Scott landed his first managing director role aged 30, leading a complete rebuild of FCB Melbourne. He has since had successful stints at Saatchi & Saatchi New Zealand which grew from 80 to over 200 staff during his time as GM. He has spent the last six years helping to build Whybin\TBWA Melbourne into one of the most respected agencies in Australia and has won over $180m of new business oncluding RACV, ANZ, Medibank and McCain, growing from 40 to 100 staff.
Simon Ryan has an 18-year career spanning some of Australia’s best media agencies. He joined Carat Melbourne as managing director in 2009 and became CEO of the Australia and New Zealand operation this year, with the agency now one of the biggest in the country, recently winning the L’Oreal account.
SAGE will see a series of presentations and discussions on many of the key aspects required for an agency – and its staff – to succeed. Panelists have already been revealed for how to develop an agency culture and retain and develop talent, and on account management, how to keep clients happy and how to put strategy at the heart of your agency.
The sessions also include innovation; case studies on creativity in action; the secrets of managing client relationships; how to PR your agency to the trade press and beyond and how to win new business.
SAGE is designed for people working in agency management or business roles, or those aspiring to do so. Panellists will offer useful advice applicable to those working in big agencies or smaller independents. It will also be helpful for people working client-side involved in managing agency relationships.
In addition, the events will see the publication of the findings of The Agency Review – a book written by Mumbrella’s journalists offering an authoritative assessment of every one of Australia’s 50 largest and emerging media and creative agencies, along with a survey of the views of Mumbrella’s readership and a panel of experts.
SAGE is priced at just $495 per head. The price also includes a copy of The Agency Review 2013/14, usually priced at $125. An early bird discount of $100 is available until November 1.