Dr Mumbo

Autoplay outrage, now with added hypocrisy

The tragic shootings in the US this week have cast autoplay video into the spotlight after social media users were inadvertently exposed to some pretty harrowing footage posted by the gunman.

A report on news.com.au, lifted from the New York Post  and headlined ‘Users rage after on-air murder autoplays on social media’, noted how many users had disabled the autoplay feature on Facebook which “could cut into revenues, at least in the short term”.news.com.au

The elephant in the room though is the autoplay video on the story, replete with a pre-roll ad.news.com.au autoplay videoThe video itself is of murdered reporter Alison Parker talking about her career, family and aspirations.

In case you’re wondering, you can turn off the autoplay feature on news.com.au by clicking on the settings on the top right of the video player.

 

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.