The Bachelor slips lower on second outing for Ten

Audiences fell for the second outing of Ten’s dating contest The Bachelor with 622,000 metro viewers after 669,000 on Sunday, OzTam’s preliminary overnight ratings show.

The show was 19th for the night among all people, dropping from 11th place for its debut. It was fourth in its timeslot behind Seven’s The X Factor, Nine’s Big Brother and ABC1’s 7.30.

However the show did slightly better in Ten’s target category of 25-54s, where it was eighth for the night, but still behind The X Factor and Big Brother.

Ten said the show won its timeslot among women aged 16 to 39 in all cities, and in Sydney it was number one in its timeslot among all 16-39s.

The X Factor’s live elimination had 1.317m viewers, while Big Brother’s live eviction had 851,000 viewers. ABC1’s 7.30 program had an audience of 1.033m.

Seven’s episode of the British drama series Mr Selfridge had 713,000 viewers at 8.30pm, and Nine’s documentary series The Amazing 80’s, averaged 702,000.

Meanwhile Ten’s crimebusting show Wanted delivered just 454,000 viewers at 8.30pm.

The ABC1’s Australian Story, about Greg Norman, Four Corners and Media Watch and Q&A were all in the top 15 shows, delivering the commercial free network 16.8 per cent of the audience over Ten’s 10.7 per cent.

Seven won the night with 21.9 per cent of the audience over Nine’s 19.3 per cent.

In the morning battle, Seven’s Sunrise rated 390,000, well ahead of Nine’s Today which rated 291,000. The show also won in all five metro cities.

Monday’s top 15 shows:

  1. Nine News Nine 1.36m
  2. The X Factor Live Results Seven 1.317m
  3. Seven News Seven 1.256m
  4. A Current Affair Nine 1.112m
  5. Today Tonight Seven 1.043m
  6. 7.30 ABC1 1.033m
  7. ABC News Update ABC1 1.02m
  8. ABC News ABC1 1.012m
  9. Australian Story ABC1 999,000
  10. Home and Away Seven 970,000
  11. Big Brother Nine 851,000
  12. Four Corners ABC1 793,000
  13. Media Watch ABC1 751,000
  14. Mr Selfridge Seven 713,000
  15. Q&A ABC1 706,000

Monday’s share:

  • Seven 21.9%
  • Nine 19.3%
  • ABC1 16.8%
  • Ten 10.7%
  • 7TWO 4.7%
  • GO! 4.2%
  • SBS ONE 3.9%
  • ELEVEN 3.5%
  • Gem 3.2%
  • ABC2 3.1%
  • One 2.9%
  • 7mate 2.8%
  • ABC News 24 1.3%
  • ABC3 0.9%
  • SBS 2 0.9%
  • NITV 0.0%

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Comments


  1. Hampster
    10 Sep 13
    11:04 am

  2. Looks like another long quarter Ten !

    I am not sure how they will regain any momentum as they have damaged the brand so much with last years fateful strategy of “youthful laser focus” lead by ……

    I am sure we will see the love hearted Ten watermark disappear soon…not much love at the moment.

  3. Noelene
    10 Sep 13
    1:51 pm

  4. Why did Channel Ten think The Bachelor would work? I wouldnt watch it.

  5. Viewer
    10 Sep 13
    2:39 pm

  6. I thought Hamish said that the Bachelor was going to be targeted more broadly with older contestants in line with their new target demo strategy..mmmmm

  7. DC
    10 Sep 13
    3:31 pm

  8. I love all the Channel 10 TV advertising ads (INTENSIFY) during prime time! Not a good sign for the network….

  9. DC
    10 Sep 13
    3:32 pm

  10. PLEASE don’t can The Bachelor Hamish… it’ll come home strong!