Bang launches first work for S&P Indices
After winning a competitive pitch in August, Sydney creative agency Bang has launched a print campaign targeted at Australian investors for new client S&P Indices.
The campaign, to promote S&P’s partnership with the ASX on fixed income indices, is running in the Sydney Morning Herald, Australian Financial Review and The Australian, as well as online and outdoor.
Christopher O’Brien, MD at S&P Indices, said, “As the first independently produced fixed income index in Australia, it was very important for us to engage a local agency with specific Australian knowledge. Bang met these needs, and their campaign execution presents our unique strengths in a simple and memorable way.”
Credits:
Bang
Creative Director: Samantha Krug
Senior Designer: Jenna Niven
Copywriter: Piers Twomey
General Manager: Simon Fitch
Account Director: Karl Uhrich
Account Manager: Alastair Smith
DWA (media agency)
Director of Client Services and Strategy: Adam Powell
Senior Account Manager: Cameron McEvoy
I’ve seen this around a fair bit this week. Good colours and style, compels you to read between the characters!
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Nice work. Especially for a financial product.
Not a suited, hand shaking, stock shot in sight!
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agree with the above praise – this is excellent creative work for an arcane financial product . You just have to stop and read the copy. Very well done to all involved
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