Basil faulty
Dr Mumbo of course admires the newspaper industry’s determination to embrace sustainability – and be seen to be doing so.
But his horticulturally-minded informant points out that this particular piece of propaganda looks suspiciously like a basil plant, rather than a young tree that hopes one day to be newsprint.
topics
newspapers
Ugghh… They keep making the same mistakes thyme and thyme again.
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Sage words Adam. Keep ’em cumin.
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What sort of a dill would make this mistake?
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anise spot Dr Mumbo
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What a dill, seriously.
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They’ll never achieve grapeness with this
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Jeez, what a bunch of Dills…
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I’m sorrel Adam started this. Cumin now people, let’s catnip this one in the bud.
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Sure it was the wrong plant, but you know what they mint.
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oregano the difference between that basil and a young seedling…
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Which media outlet mustard the troops to generate this industry campaign?
Still, I’m glad to see people having fun with it. There’s nothing worse than launching your ad to a chilli reception.
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I thought after 10 comments there’d be at least one pun that would make me laugh. Unfortunately no pun in ten did.
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Blue, I think I was parsley resonsible as well.
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Don’t be too chard on yourself, Al. Lettuce all bear the cress for this one.
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Thanks Blue. We should all curry the burden.
As for Mandi, let’s not let herbaceous for having a bit of pun fun.
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It’s snow peas of cake cumin up with these.
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weed ’em and reap!
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Mandi – very punny…
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and I was like it’s all been done before, but then I was like hey pesto..
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this is basilgate. someone should be sacked. except the really really ridiculously good looking one
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Leaves them alone. This is a budding idea and they are bound to unearth a few problems first try.
Plant
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Bad punts.
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i’ve bean missing…what have i missed
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Well, this has certainly garnered some attention on Mumbrella, one has to wonder if this could be intentional, so the ad – is it a plant?
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If it’s not a herb punnets a gardening one.
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Champagne comedy folks, bravo!
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Give copywriters half a sniff and this is what we get. I was just pining for a good pun and now they’ve got the wood on me.
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@ Mumbrella
“But his horticulturally-minded informant points out” Did you mean “this”?
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I’m glad you twigged to the mistake of this seedy story and then went out on a limb to print it. it’s good to see the publication branch out into some new topics and really get to the root of a story to spice things up a little. Even this trunk-ated version shows they’re barking up the wrong tree and have lent ill to their readers. Anyway, I think we all should take a bough for having our fingers on the pulse and chipping in our kernels of opinion.
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These comments make me realise why so much of our ads read like shit.
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I really dig this ad, man.
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